2017 Hyundai Santa Fe and Sport Reveal Facelifts in Chicago

That's bad news for car-heavy manufacturers like Hyundai, and good news for brands that have embraced CUVs, like Subaru. Consider this: Hyundai sold 181,725 crossovers from its roughly 800 dealers in 2015. In that same period, the Subaru Forester alone racked up 175,192 sales, and that's with a dealership network 25 percent smaller than Hyundai's.

At the 2016 Chicago Auto Show, Hyundai is showing off updated versions of its two-tier Santa Fe range. There's a new, more pronounced and rectangular grille; sharper, less organic headlights, and LED running lamps in front. But there are also a bunch of new gizmos and gadgets that Hyundai expects to elevate the Santa Fe's safety rating.

A backup camera is now standard and you can now snag adaptive cruise control with a stop-start mode. There's also a raft of new safety features, including lane departure warning, automatic high beam assist, and auto emergency braking with pedestrian detection. It's partially because of that last item that Hyundai thinks the new Santa Fe will score an IIHS Top Safety Pick+ rating. The company hasn't explained what changes will allow it to improve on 2016's Moderate rating in the small-overlap test, though. But if Hyundai is correct, it'd be a serious coup – the Santa Fe hasn't been honored by the IIHS since its redesign for model year 2013. It'd also put the Santa Fe in a rarefied class of ultra-safe mid-size CUVs. Only the Honda Pilot and Nissan Murano have scored TSP+ ratings.

Prices increase by $400 on naturally aspirated models and $450 for the top-of-the-line turbocharged trims. The new Santa Fe is arriving at dealers now.