+ Publier Publicitaire GRATUIT !
Stats d'annonce: Dernier 24h - 64, actuel - 1058, total - 74640

Aston Martin Wants to be the Hermes of the Car World

11 Décembre 2015 - Autoblog

Aston Martin

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories.

If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years.

"We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand.

The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow.

For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees.

Nouvelles par Tags

2011 models2012 models3D printing458 italia6-series coupeA1A2abc motorsaccidentaccidentsaccordACIMacuraadvertisingafricaairbagsairbusairportalcotestalfaalfa romeoalgeriaamazonamphibiousandroidAnil BachooappappleappointmentsappsarabiaargentinaArtashok leylandasiaastonaston martinauctionaudiaustraliaaustriaautoauto showautonomous carautonomus carAutopilotaventadorawardsAxessbahrain grand prixBAIbajajBangkok Motor ShowBangladeshbatmobilebatterybattlebeachesbeetleBeijing Motor ShowBelgiumbentleybernie ecclestonebetamaxbicyclebicyclesbikebikesbiodieselbmwboatsBogota Auto ShowBois-Marchand accidentBologna Motor ShowbondboschBPObrabusbrazilbribesbridgestonebriobugattibuggybuickburnoutbusbusesbuyingbydcadillaccamaroCanadacarcar buying tipscar dealerscar importcar marketcar rentcar rentalcar sharingcar theftcar washCarPlaycarscartingCCIDCCTVCEBcelebretiescelebritiesChengdu Motor ShowcherychevroletChicago Auto ShowchinaChris Evanschryslercitroencivicclassicclassic carsclassicscomparisonconceptconceptsconvertiblecorruptioncorvetteCourtsCPBcr-vcrashcrash testscrossovercrowdfundingCubaCurepipeCUVCWAdaciadaihatsudaimlerdakardartzdash camdashcamdatsunDelhi Auto ExpodesignDetroitDetroit Auto Showdieseldiesel scandalDIYDLCdodgedragdrag battledrag racedrag racingdriftdriftingdriverless cardrivingdriving licensedriving schooldriving schoolsdriving testdriving tipsdronesdrunk drivingdsDubaiDubai Motor Showducatiearthquakeebeneecoecologyeconomyelectricengen motor showengineenginesEOCethanoletios livaEUEuropeeveventsexpofacebookfakeFast And FuriousFernando AlonsoferrariferryfiatfiestafilmsfinancesfinlandFirefiskerfitness centerFlacqFlic-en-FlacFloodsflying carFootballForbach accidentforce indiafordformula1forza motorsportFrancefrankfurtfrankfurt motor showfraudfuelfuel economy scandalfuel stationfuel stationsfunnyfutureGaikindo Indonesia International Auto ShowgamesgeargeelygenesisGeneva Auto Showgeneva motor showGermanygirlsgmgodzillagolfGoodlandsgooglegoogle glassGoProgovernmentgpsgran turismogrand tourgreat wallgreecegreengreen energygrnoGRSE accidentGTAGymkhanahackershamannharley-davidsonHatchbackhellcatherohistoryholdenHollandhondaHong Konghorsepower falsifyinghospitalshot wheelshotelshoverboardhow toHuayrahummerhumorhurricanehybridhydrogenhyundaii3i40ICACiframacIIHSIMCimportindiaIndian OilindicaIndonesiaIndonesia International Motor Showindonesia motor showinfinitiInfinityinfrastructureinsuranceinteriorinteriorsiPadiphoneiranirelandIRPisraelisuzuitaliaItalyjaguarjamesjames bondJames Mayjapanjapaneese carsjapanese carjapanese carsjazzJDMjeepJeremy Clarksonjettakartkawasakikei carken blockKenyakhankiaKoenigseggkoreaKTMLALA Auto Showlamborghinilancialandland cruiserland roverlawsleallegolexuslight metroLionel Messilotuslow cost carLRTluxuryluxury carsm3mad maxMadagascarmahindramaintenancemalaysiamanmapsmarketmarketingmartinmarutimaruti suzukimaseratiMatt LeBlancMauritiansmauritiusmaybachmazdaMcLarenmercedesmetroMetro Expressmexicomichael schumacherminimitsubishiMMMmonacoMontebello accidentmontereymoparMoroccomotomotormotor showMotor vehicle test centremotorcyclemotorsportmotorsportsmoviesmpvMRAmugenMusicmustangMVDANandanee Soornacknanonascarnavigation systemnavigation systemsNavin RamgoolamNCGNDUNepalnetherlandsnew york auto shownew zealandnfsNHTSANigerianissanissannorwayNTANTCoff-roadoffroadOlympic GamesopelpaganiPakistanParisparis motor showparkingPebble Beachpenaltiespenalty pointspeugeotPhilippinespickuppickupspininfarinapirelliplayboyPNQpolandpolarispolicepoliticspollutionpontiacporscheporsheportPort LouisPort-LouisPPCPPPprankpricespriusproguardprotestsprotonPSApublic transportQ3qorosquatre-bornesr8Raceracingrallyramrangerange roverratingsRDArecallsrecordrecordsred bullrenaultrenderingrent a carreplicaReunionRHTRichard DuvalRichard HammondRing Roadrioroadroad accidentroad rules & regulationsroad safetyRoad Traffic ActRoad Traffic Amendment Actroadsroads safetyrobotsRodriguesrolls-royceromeoRose-HillroverRoyal EnfieldRRSRSUrumoursRussiasaabsafetysafety ratingssafety testssalesamsungsamusao paulo auto showSao Paulo Motor Showsaudisaudi arabiascamscandalscaniaschool busscooterscootersseatsecond hand carssecond hand cars importself driving carself-drivingself-driving carself-driving carsSEMASEMA showSeoul Motor Showservice stationsShanghaishanghai motor showshelbyShellshowsingaporeskodaSlovakiasmartsoreze accidentsoulsound systemssouthsouth africasouth koreaspainspare partsspeed camerasspeedingsportSportscarspy shotsssang yongSsangYongstar warsstartupstatisticsSTCstreet racingstrikestudysubarusudysupercarssurveySUVsuzukiSwedenswiftSwitzerlandTATaiwantakataTarisa Resorttatataxtax fraudtaxestaxiTBStechnlogytechnolgytechnologyTerre-Rouge–VerdunteslateststhailandThailand International Motor ExpothefttipstiresTMRSUtokyoTokyo Auto Salontokyo motor showtoptop geartoyotatoystrailertransformerstransporttrendstrickstriumphtrucktruckstsunamituningTurkeytvstyresUAEuberUBSukukraineunionsuomuralUSused carused carsVacoasvanvarma casevehicle inspectionVehiclesvelostervideovietnamVintagevintage carsVipervolkswagenvolvovwwheelsWorldyamahayariszagato
Vendez Votre Auto