+ Publier publicitaire GRATUIT !
Stats d'annonce: Dernier 24h - 38, actuel - 1056, total - 85883

Aston Martin Wants to be the Hermes of the Car World

11 Décembre 2015 - Autoblog

Aston Martin

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories.

If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years.

"We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand.

The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow.

For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees.

Nouvelles par Tags

2011 models2012 models3D printing458 italia6-series coupeA1A2abc motorsabu dhabiaccidentaccidentsaccordACIMacuraadvertisingafricaAIairbagairbagsairbusairportalcotestalfaalfa romeoalgeriaalibabaalpineamazonamphibiousandroidAnil Bachooappappleappointmentsappsapriliaarabiaargentinaarielarnold schwarzeneggerArtashok leylandasiaastonaston martinauctionaudiaustraliaaustriaautoauto industryauto shanghaiauto showautonomous carautonomus carAutopilotautopont DecaenaventadorawardsAxessBagatellebahrain grand prixBAIBaie-du-TombeaubajajBambousBangkok International Motor ShowBangkok Motor ShowBangladeshbatmobilebatterybattlebeachbeachesBeau-BassinBeaux SongesBeaux-SongesbeetleBeijing Motor ShowBelgiumBell-Villagebentleybernie ecclestonebetamaxbetamax casebicyclebicyclesbikebikesbiodieselBlue-BaybmwboatboatsBogota Auto ShowBois-Marchand accidentBologna Motor ShowbondboschBPObrabusbrakesbrazilbribebribesbridgebridgestonebriobudgetbugattiBugatti ChironbuggybuickburnoutbusbusesbuyingbydcadillaccalebassescamaroCamp-ChapelonCanadacarcar buying tipscar dealerscar importcar marketcar rentcar rentalcar salescar servicecar sharingcar showcar theftcar washcarbon fiberCarPlaycarscartingcascavelleCaudanCCIDCCTVCEBcelebretiescelebritiesCESChamp de MarsChamp-de-MarsChengdu Motor ShowcherychevroletChicago Auto ShowchinaCHINESE GRAND PRIXChris Evanschryslercitroencivicclassicclassic carclassic carsclassicscommercialcomparisonconceptconceptsconsumer reportsconvertiblecoromandelcorruptioncorvetteCourtCourtsCPBcr-vcrashcrash testcrash testscrossovercrowdfundingCubaCurepipecustom carCUVCWAcyclonedaciadaihatsudaimlerdakardartzdash camdashcamdatsunDelhi Auto ExpodeloreandesignDetroitDetroit Auto Showdéviations routièresdieseldiesel scandalDIYDLCdodgeDPPdragdrag battledrag racedrag racingdriftdriftingdriver licensedriverless cardrivingdriving licensedriving schooldriving schoolsdriving testdriving tipsdronedronesdrugsdrunk drivingdsDubaiDubai Motor ShowducatiearthquakeEbayebeneecoecologyeconomyelectricelon muskengen motor showengineenginesEOCethanoletios livaEUEuropeeveventsexpofacebookfakeFast And Furiousfaux permis de conduireFernando AlonsoferrariferryfiatfiestafilmsfinancesfinefinesfinlandFirefiskerfitness centerFlacqFlic-en-FlacfloodFloodsflying carFond-du-SacFootballForbachForbach accidentforce indiafordFord mustangformula1forza motorsportFrancefrankfurtfrankfurt motor showfraudFSCfuelfuel economy scandalfuel pricefuel stationfuel stationsfunnyfutureGaikindo Indonesia International Auto ShowGaikindo Indonesia International Motor ShowgamesgeargeelygenesisGeneva Auto Showgeneva motor showGermanygirlsgmgodzillagolfGoodlandsgoodwoodgooglegoogle glassGoProgovernmentgpsgran turismogrand tourgrand-baieGrand-Bassingreat wallgreecegreengreen energygrnoGros-CaillouxGRSE accidentGTAGymkhanahackershakershamannharley-davidsonHatchbackhealthcarehellcatHennesseyherohistoryhitachiholdenHollandHollywoodhondahonda civichonda cr-vHonda HR-Vhonda jazzHong Konghorsepower falsifyinghospitalshot wheelshotelhotelshoverbikehoverboardhow toHuayrahummerhumorhurricaneHusqvarnahybridhydrogenhyundaiHyundai i20Hyundai KonaHyundai Velosteri3i40ICACiframacIIHSillegal racingillegal taxiillegal transportIMCimportindiaIndia Auto ExpoIndian MotorcycleIndian OilindicaIndonesiaIndonesia International Motor Showindonesia motor showinfinitiInfinityinfrastructureinsuranceintelinteriorinteriorsiPadiphoneiranirelandIRPisraelisuzuIsuzu D-maxitaliaItalyjaguarjamesjames bondJames Mayjapanjapaneese carsjapanese carjapanese carsJapanese Grand PrixjazzJDMjeepjeep wranglerJeremy ClarksonjettaJin Feijobskartkawasakikei carken blockKenyakhankiaKia CeedKia ForteKia StingerKoenigseggkoreaKoshik ReesaulKTMLALA Auto ShowLa MarieLa VigieLallmatielamborghiniLamborghini Uruslancialandland cruiserland roverLarsen & ToubrolawsLe Morneleallegolewis hamiltonlexuslicenselight metrolimousineLionel Messilotuslow cost carLRTluxuryluxury carluxury carsM1m3macondemad maxMadagascarMahebourgmahindramaintenancemalaysiamanmapsMare d’Albertmarketmarketingmartinmarutimaruti suzukiMaruti SwiftmaseratiMatt LeBlancMauritiansmauritiusmaybachmazdamazda3McLarenmecedesmercedesmetroMetro Expressmexicomichael schumacherMicrosoftMidlandsminimitsubishiMitsubishi TritonmitsubushiMMMMokamonacomonaco grand prixMont-ChoisyMontebello accidentmontereymoparMoroccomotomotormotor showMotor vehicle test centremotorcyclemotorcyclesmotorsportmotorsportsmotosportmoviesmpvMRAmugenmuscle carMusicmustangmv agustaMVDANADA Auto ShowNandanee Soornacknanonascarnavigation systemnavigation systemsNavin RamgoolamNCGNDUNepalnetherlandsnew carnew york auto shownew zealandnfsNHTSANigerianissanissanNissan LeafnorwayNouvelle-FranceNTANTCNurburgringoff-roadoffroadOlympic Gamesopelpaganipagani huayraPaillesPakistanPamplemoussespanasonicParisparis motor showparkingparliamentPebble Beachpenaltiespenalty pointsPereyberepermis de conduirePetite-RivièrepeugeotPhilippinesPhoenixpickuppickupspininfarinapirelliPitonPlaine-LauzunplayboyPNQPointe-aux-SablespolandpolarispolicepoliticspollutionPomponettepontiacporscheporsheportPort LouisPort-LouisPPCPPPprankpricepricespriusproguardprotestsprotonPSApublic transportpublict transportQ3qorosQuartier-Militairequatre-bornesr8Raceracingrallyramrangerange roverratingsRDArecallrecallsrecordrecordsred bullreduitrenaultrenderingrent a carrepairreplicaReunionRezvaniRHTRiambelRichard DuvalRichard HammondRiche-TerrerickshawrimacRing RoadrioRiviere-du-RempartRiviere-Noireroadroad accidentroad rules & regulationsroad safetyRoad Traffic ActRoad Traffic Amendment Actroadsroads safetyrobberyrobotrobotsroche-boisRodriguesrolls-royceromeoRose-HillroverRoyal EnfieldRRSRSUrumoursRussiasaabsafetysafety ratingssafety testsafety testsSaint-Pierresalesamsungsamusao paulo auto showSao Paulo Motor Showsaudisaudi arabiascamscandalscaniaschool busschool vanscooterscootersseatsecond hand carsecond hand carssecond hand cars importself driving carself-drivingself-driving carself-driving carsSEMASEMA showSeoul Motor Showservice stationsShanghaishanghai motor showshelbyShellshowsingaporeSingapore Grand PrixskodaSlovakiasmartsnakeSobrinho caseSohail Sesungkursolar energysoreze accidentsoulsound systemssouthsouth africasouth koreaspainspare partsspeed camerasspeed limitspeedingsportSportscarspy shotsssang yongSsangYongSt-JeanSt-Julienstar warsstartupstatisticsSTCstreet racingstrikestudysubaruSudhir SesungkursudySunshine AutosupecarssupercarssuprcarssurveySUVsuzukiSuzuki IntruderSuzuki JimnySuzuki Swiftsuzuki vitaraSuzuki XbeeSwedenswiftSwitzerlandTATaiwantakatatankTarisa Resorttatataxtax fraudtaxestaxiTBStechnlogytechnolgytechnologyTerre-RougeTerre-Rouge–Verdunteslatesla model stest driveteststhailandThailand International Motor ExpoThe Grand TourtheftThierry Henryticket pricetipstiresTMRSUtokyoTokyo Auto Salontokyo motor showtoptop geartoyotaToyota Alphardtoyota corollaToyota HiluxToyota Rushtoyota supraToyota Tacomatoyota yaristoystoytatrafficTraffic BranchtrailertransformerstransporttrendsTrianontricksTriolettriumphTrou d’Eau DoucetrucktruckstsunamituningTurkeytvstyresUAEuberUBSukukraineunionsuomuralUSused carused car importused carsVacoasVacoas-Phoenixvanvarma caseVeer Luchoomunvehicle inspectionVehiclesvelostervenezuelaVerdunVictoria Bus StationVictoria stationvideoVienna Auto ShowvietnamVintagevintage carsVipervivo energyvolkswagenvolvovwwaymoWeatherwheelsWootonWorldyachtyamahayariszagato
Vendez Votre Auto