The CEO apologized once, was met with hilarious rejoinders, then apologized again and recommended other map solutions, and the guy in charge of Apple Maps was shown the door, which Apple was indeed able to find.
None of that has apparently helped drivers looking for the town of Mildura, in Victoria, Australia however. Apple Maps still places the hamlet in the middle of the Murray-Sunset National Park, about 44 miles (71 km) southwest of its actual location. The displaced location map issue has reportedly left six drivers lost or stranded in the national park for up to 24 hours without food or water, in temperatures that can reach up to 115 degrees in the Outback with no phone reception. Six people have had to be rescued in the past two months, and now Mildura police have issued a statement calling the situation "a life threatening issue," urging caution when using Apple Maps.
Check out the Newsdesk video below for more details, and be very, very careful when you go in search of Mildura.