+ Publier publicitaire GRATUIT !
Stats d'annonce: Dernier 24h - 33, actuel - 1251, total - 99280

BMW-Audi Battle Turns on China Replacing Germany as No. 2 Luxury Market

21 Décembre 2011 - Automotive News

BMW-Audi Battle Turns on China Replacing Germany as No. 2 Luxury Market

China may overtake Germany as the world's second-largest market for luxury cars behind the United States this year, fueled by demand for the two brands that are fighting for leadership in the segment: BMW and Audi.

The number of luxury cars sold in China may climb 39% to 939,000 in 2011, exceeding the 914,000 vehicles that will probably be delivered in Germany, said Jenny Gu, a Shanghai- based analyst at research firm LMC Automotive.

Sales in China will probably increase 16% next year, outpacing Germany's 4.4% growth, she said.

The largest luxury carmakers -- BMW AG, Daimler AG's Mercedes-Benz and Volkswagen AG's Audi -- are counting on China and the U.S. market to fuel expansion next year as economists at Barclays Plc estimate Europe may be in recession through the first half of 2012.

The German car market, Europe's largest, probably won't grow next year as the debt crisis saps consumer confidence, auto-industry association VDA said this month.

The growing affluence of Chinese consumers has fueled demand for luxury goods, though that market has cooled.

"Luxury car demand is still on the rise in China with low penetration rates," said LMC's Gu. "Sales of such cars in developed markets like Germany fluctuate together with the economic cycle."

Luxury leader

Audi, the luxury-car sales leader in China, needs the country to help meet a target of surpassing BMW as the global No. 1 in 2015.

Audi surpassed Daimler this year as the second-largest luxury-car maker.

All three luxury-auto makers posted record November sales in China.

Audi soared 69% over last year, BMW rose 9.8% and Mercedes gained 24%.

Industry-wide sales in Europe of all cars last month fell 3%.

Audi's 11-month sales in China have advanced 35% to 283,600. BMW through November has climbed 40% to 200,699, while Mercedes has gained 31% to 170,112.

To cope with demand growth in China, BMW, Daimler and Audi plan to limit holiday breaks for the second year in a row.

BMW and Daimler's Mercedes-Benz will shut most plants for just one week between Christmas and New Year's Day, while Audi will close European plants for two weeks, the carmakers said earlier this month.

The automakers lengthened year-end breaks for many workers to as long as three weeks in 2009 because of lower sales.

The LMC estimates, which track sales of 21 luxury brands ranging from Audi to Bentley, are preliminary and subject to change, Gu said.

Waiting list

LMC recently raised its 2012 estimates for China sales to 1.09 million and lowered its forecast for Germany to 954,000, she said.

China overtook the U.S. in terms of overall car sales in 2009.

In the United States, the largest luxury-car market, deliveries will probably climb 18% to 1.65 million units as demand recovers from the projected 1.4% growth in 2011, Gu said.

There is a two-month waiting list for the BMW 5 series long-wheelbase sedan in China, Olaf Kastner, chief executive officer of BMW's Chinese venture, Brilliance China Automotive Holdings Ltd., said in a Dec. 1 interview.

"The premium car industry has enjoyed over the past two to three years an amazing growth," said Kastner. "We still, in the premium segment, will see a higher growth rate than the mass segment" for next year.

Demand for luxury items in China will reach a record 88.8 billion yuan ($14 billion) in 2011, rising 82% since 2005, according to Euromonitor International estimates.

Car discounts

Still, sales are slowing as the Chinese economy grows less quickly.

The government this year raised down-payment and mortgage requirements and imposed home purchase restrictions in 40 cities, resulting in home prices last month posting their worst performance of the year.

Mercedes-Benz and BMW dealers increased discounts on some models in China last month, according to data from researcher China Auto Market.

Mercedes boosted discounts in the U.S. by 39% last month, while BMW increased its incentives 25%, according to researcher Autodata Corp.

The German automakers are vying to succeed Toyota's Lexus as the U.S. luxury auto-sales leader. Toyota's output this year has been limited by natural disasters that disrupted the supply of parts.

 

Nouvelles par Tags

2011 models2012 models3D printing458 italia6-series coupeA1A2abc motorsabu dhabiaccidentaccidentsaccordACIMacuraadidasadvertisingafricaAIairbagairbagsairbusairportAlbionalcotestalfaalfa romeoalgeriaalibabaAllemangeAllied MotorsAlmaalpineAmauryamazonamendesamphibiousandroidAnil BachooAnse-la-Raieappappleappointmentsappsapriliaarabiaargentinaarielarnold schwarzeneggerarsenalArtashok leylandasiaastonaston martinAston Martin Zagatoauctionaudiaudit reportaustraliaAustralian Grand Prixaustriaautoauto industryauto shanghaiauto showauto-écoleautonomous carautonomus carAutopilotautopont de Decaenautopont Decaenautoroute M1aventadorawardsAxessBABagatellebahrain grand prixBAIBaie-du-TombeaubajajBalaclavaBambousBangkok International Motor ShowBangkok Motor ShowBangladeshBarklybatmobilebatterybattlebeachbeachesBeau-BassinBeau-ChampBeau-VallonBeaux SongesBeaux-SongesbeetleBeijing Auto ShowBeijing Motor ShowBel-AirBel-EtangBel-Ombrebelgian grand prixBelgiumBell VillageBell-VillageBelle-MarebentleyBentley Bentaygabernie ecclestonebetamaxbetamax casebicyclebicyclesbikebikesbiodieselBlue-BaybmwBMW 3 SeriesBMW 8 seriesBMW i8bmw m5BMW x6BMW x7BMW z4boatboatsboeingBogota Auto ShowBois-MarchandBois-Marchand accidentBois-PignoletBologna Motor ShowBon-Accueilbondboschboston dynamicsBPObrabusbrakesbrazilbrexitbribebribesbridgebridgestonebrioBrisée-VerdièreBritish Grand PrixbudgetbugattiBugatti Chironbugatti veyronbuggybuickburnoutbusbusesbuyingbydcadillaccalebassescamaroCamp ChapelonCamp-ChapelonCamp-de-MasqueCamp-DiableCanadacanadian grand prixCandosCanotCap-Malheureuxcaporal Chooluncarcar buying tipscar dealercar dealerscar firecar importcar loancar marketcar rentcar rentalcar salecar salescar servicecar sharingcar showcar theftcar washcarbon fiberCarlos GhosnCarPlaycarscartingcascavelleCaudanCCIDCCTVCEBcelebretiescelebritiescentre de fitnessCentres De Fitnesscertificat de fitnessCESChamarelChamp de MarsChamp-de-MarsChebelChemin-GrenierChengdu Motor ShowcherychevroletChevrolet CamaroChevrolet CorvetteChicago Auto ShowchinaCHINESE GRAND PRIXChris EvanschryslerCité Vallijeecitroencivicclassicclassic carclassic carsclassicscode de la routecollectioncommercialcomparisonconceptconceptsconsumer reportscontraventionsconvertiblecoromandelcorruptioncorvetteCottagecour suprêmeCourtCourtsCPBcr-vcrashcrash testcrash testsCristiano Ronaldocrossovercrowdfundingcruise shipCubaCupraCurepipecustom bikecustom carcustomsCUVCWAcyclonedaciadaihatsudaimlerdakardartzdash camdashcamdatsunde tomasodealersdecongestion routiereDelhi Auto ExpodeloreandesignDetroitDetroit Auto Showdéviationdéviationsdéviations routièresdieseldiesel scandalDIYDLCdodgedodge demonDonald TrumpDPPdragdrag battledrag racedrag racingdriftdriftingdriver licensedriverless cardrivingdriving licensedriving schooldriving schoolsdriving testdriving tipsdronedronesdrugsdrunk drivingdsDubaiDubai Motor ShowducatiDysonearthquakeEbayebeneecoecologyeconomyEducationEICMAelecticelectricelon muskemissionsEmmanuel Macronengen motor showengineenginesEOCethanoletios livaEUEuropeeveventsexcès de vitesseexpofacebookfailfakefake policeFast And Furiousfaux coupons de parkingfaux permisfaux permis de conduireFCAfermetureFernando AlonsoferrariferryFIAfiatfiestafilmsfinancesfinefinesfinlandFireFirefightersfiskerfitness centerFlacqFlic-en-FlacfloodFloodsFlorealflying carflying taxiFond-du-SacFootballForbachForbach accidentforce indiafordford fiestaford focusFord mustangforest-sideformula Eformula1forza motorsportFrancefrankfurtfrankfurt motor showfraudFSCfuelfuel economy scandalfuel pricefuel stationfuel stationsfunnyfutureGaikindo Indonesia International Auto ShowGaikindo Indonesia International Motor Showgamesgare de Rose-HillGare du Nordgare VictoriageargeelygenesisGeneva Auto Showgeneva motor showgerman grand prixGermanygirlsgmgodzillagolfgolf carGoodlandsgoodwoodgooglegoogle glassgoogle mapsGoProgovernmentgpsgran turismogrand tourgrand-baieGrand-BassinGrand-BoisGrand-Gaubegreat wallgreecegreengreen energygrnoGros-BoisGros-CaillouxGRSE accidentGTAGymkhanahackershakershamannharley davidsonharley-davidsonHatchbackhealthcarehellcatHennesseyHenriettaHermitageherohertzhighlandshistoryhit and runhitachiholdenHollandHollywoodhondaHonda AccordHonda BrioHonda Cityhonda civichonda cr-vHonda Ehonda fitHonda HR-Vhonda jazzHonda s2000Honda VezelHong Konghorsepower falsifyingHospitalhospitalshot rodhot wheelshotelhotelshoverbikehoverboardhow toHuayrahummerhumorhungarian grand prixhurricaneHusqvarnahybridhydrogenhypercarhyundaiHyundai CretaHyundai i20Hyundai Konahyundai Santa FeHyundai TucsonHyundai Velosteri3i40ICACiframacIIHSillegal racesillegal racingillegal rallyillegal taxiillegal transportIMCimportindiaIndia Auto ExpoIndian Motorcycleindian motorcyclesIndian OilindicaIndonesiaIndonesia International Motor Showindonesia motor showinfinitiInfinityinfotainmentinfrastructureinsuranceintelinteriorinteriorsiPadiphoneiranirelandIRPisraelisuzuIsuzu D-maxIsuzu MU-Xitaliaitalian grand prixItalyjaguarjamesjames bondJames Mayjapanjapaneese carsjapanese carjapanese carsJapanese Grand PrixJawajazzJDMjeepJeep CherokeeJeep GladiatorJeep Grand CherokeeJeep Renegadejeep wranglerJeremy ClarksonjettaJin FeijobjobskartkawasakiKawasaki Ninjakei carken blockKenyakhankiaKia CeedKia ForteKia NiroKia OptimaKia SportageKia StingerKoenigseggkoreaKoshik ReesaulKTMKTM DukeLALA Auto ShowLa Brasseriela butteLa FloraLa GauletteLa MarieLa PrairieLa VigieladaLallmatielamborghiniLamborghini Aventadorlamborghini huracanLamborghini Uruslancialandland cruiserland roverLand Rover DefenderLand Rover DiscoveryLarsen & ToubroLaventurelawlawslazarethLe HochetLe Morneleallegolewis hamiltonlexuslicenselight metrolimousineLionel Messilotuslow cost carLRTluxuryluxury carluxury carsL’EscalierM1m2m3macondemad maxMadagascarMahebourgmahindramaintenancemalaysiamanmansorymanual transmissionmanufacturingMapoumapsMare d’AlbertMare-d’Albertmarketmarketingmartinmarutimaruti suzukiMaruti SwiftMaruti Wagon RmaseratiMatt LeBlancMauricioMauritiansmauritiusmaybachmazdaMazda MiataMazda Mx-5mazda3McLarenMcLaren 720smecedesmercedesMercedes AMGMercedes G-ClassMercedes G63Mercedes GLEMercedes-MaybachMESmetroMetro Expressmexican grand prixmexicoMGmichael schumachermichelinMicrosoftMidlandsminiminivanMITDmitsubishiMitsubishi DelicaMitsubishi L200Mitsubishi MirageMitsubishi OutlanderMitsubishi PajeroMitsubishi TritonMitsubishi XpandermitsubushimitsuokaMMMMokamonacomonaco grand prixMont-ChoisyMont-RochesMontagne-BlanchemontebelloMontebello accidentmontereymoparmorganMoroccomotomoto-écoleMotoClub Racing TeammotorMotor Racing Clubmotor showMotor Vehicle LicenceMotor vehicle test centremotorcyclemotorcyclesmotorsportmotorsportsmotosportmoviesMPAmpvMRAMRCmugenmuscle carMusicmustangmv agustamv augustaMVDANADA Auto ShowNandanee SoornackNando BodhananonascarNational Coast Guardnavigation systemnavigation systemsNavin RamgoolamNCGNDUNepalnetherlandsnew carnew york auto shownew zealandnfsNHTSANigerianikolanissanissannissan altimaNissan FrontierNissan GT-RNissan JukeNissan KicksNissan LeafNissan Leaf NismoNissan MicraNissan navaraNissan NoteNissan SentraNissan SkylineNissan TerraNissan TitanNissan ZnorwayNouvelle-FranceNTANTCNürburgringoff-roadoffroadOlympic GamesOnline Renewal of Motor Vehicle LicenceopelOpel Corsapaganipagani huayraPagani ZondaPaillesPakistanPamplemoussespanasonicpapamobileParisparis motor showparkingparliamentPebble Beachpenaltiespenalty pointsPereyberepermis de conduireperoduapetit raffrayPetit-RaffrayPetite-RivièrepetrolPetrol Retailers AssociationpeugeotPeugeot 2008peugeot 508PhilippinesPhoenixPhœnixpickuppickupspininfarinapirelliPitonPlace de l’ImmigrationPlace D’ArmesPlaine-des-PapayesPlaine-LauzunPlaine-MagnienPlaine-VerteplayboyPNQPointe-aux-PimentsPointe-aux-SablespolandpolarispolicepoliticspollutionPomponettepontPont ColvillePont-Ferpontiacporscheporsche 911Porsche TaycanporsheportPort LouisPort-LouisPoste-de-FlacqPoste-LafayettePoudre-d’Or-HamletPPCPPPprankPravind JugnauthpricepricespriusproguardprotestsprotonPSApublic transportpublict transportQ3qorosQuartier-Militairequatre-bornesr8Raceracingrainrallyrallyerallye illégalrallye motoramrangerange roverratingsRDArecallrecallsrecordrecordsred bullred bull car park driftreduitrenaultRenault ClioRenault Kwidrenault meganerenderingRenewal of Motor Vehicle Licencerent a carrepairreplicaretroReunionRezvaniRHTRiambelRichard DuvalRichard HammondRiche TerreRiche-TerreRichelieurickshawrimacRimac C_TwoRing RoadrioRipaillesRiviere-des-AnguillesRiviere-du-RempartRiviere-Noireroadroad accidentroad accidentsroad closedroad rules & regualtionsroad rules & regulationsroad safetyRoad Traffic (Amendment) BillRoad Traffic ActRoad Traffic Amendment ActRoad Traffic Amendment BillRoad Traffic Billroadsroads safetyrobberyrobotrobotsroche-boisRodrigo DuterteRodriguesrolls-royceromeorond-point de Beau-BassinRose BelleRose Hillrose-belleRose-HillroverRoyal EinfieldRoyal EnfieldRoyal Enfield Continental GTRRSRSURue Jemmapesrue VandermeerschrumoursRussiaRussian Grand Prixrvsaabsafetysafety ratingsafety ratingssafety testsafety testsSaint-PierreSainte-Croixsalesamsungsamusao paulo auto showSao Paulo Motor Showsaudisaudi arabiascamscandalscaniaschool busschool vanscooterscootersseatsebastian vettelSebastopolsecond hand carsecond hand carssecond hand cars importsécurité routièreself driving carself-drivingself-driving carself-driving carsSEMASEMA showSeoul Motor Showservice stationsShanghaishanghai motor showShehzad SooraballyshelbyShellshowsingaporeSingapore Grand PrixskodaSlovakiasmartSMFsnakeSobrinho caseSodnacSohail Sesungkursolar energySolitudesorezesoreze accidentsoulsound systemssouthsouth africasouth koreaspaceXspainSpanish Grand Prixspare partsspeed cameraspeed camerasspeed limitspeedingsportSportscarspy shotsssang yongSsangYongSt-JeanSt-JulienSt-Louisst-pierrestar warsstartupstations-servicestatisticsSTCste croixSte-Croixstreet racingstrikestudysubaruSubaru ImprezaSudhir SesungkursudySunshine AutosupecarssupercarssuprcarssurveySUVsuzukiSuzuki BurgmanSuzuki ErtigaSuzuki HayabusaSuzuki IgnisSuzuki IntruderSuzuki JimnySuzuki Swiftsuzuki vitaraSuzuki Wagon RSuzuki XbeeSwedenswiftSwitzerlandTATaiwantakatatamarintankTanzaniaTarisa Resorttatataxtax fraudtaxestaxiTBStechnlogytechnolgytechnologytenderTerre-RougeTerre-Rouge–Verdunteslatesla model 3tesla model stest drivetestsThai Motor ExpoThai Motor ShowthailandThailand International Motor ExpoThe Grand TourThe ValetheftThierry Henryticket pricetipstiresTMRSUtokyoTokyo Auto Salontokyo motor showtoptop geartotaltourismtourism authoritytoyotaToyota 86Toyota Alphardtoyota C-HRtoyota camryToyota Centurytoyota corollaToyota HiaceToyota HighlanderToyota HiluxToyota Land CruiserToyota PriusToyota RAV4Toyota Rushtoyota supraToyota Tacomatoyota yaristoystoytatractortrafficTraffic BranchtrailerTranquebartransformerstransporttransport policetrendsTrianontricksTriolettriumphTrois-BoutiquesTrou d’Eau DouceTrou-aux-BichesTrou-d'Eau-DouceTrou-d’Eau-DouceTrou-FanfarontrucktruckstsunamituningtuniningTurkeytvstyresUAEuberUBIWUBSukukraineunionsUnited StatesuomuralUrban TerminalUSUSAused carused car importused carsVacoasVacoas-PhoenixvalettaVallée-des-PrêtresVallee-Pitotvanvarma caseVeer Luchoomunvehicle inspectionVehiclesvelostervenezuelaVerdunVictoria Bus StationVictoria stationVictoria Urban TerminalvideoVienna Auto ShowvietnamVintagevintage carvintage carsVipervivo energyvolvolkswagenvolvovwvw beetleVW Buggyvw golfVW JettaVW passatvw polovw t-crosswaymoWeatherwheelsWootonWorldyachtyamahayariszagato
Vendez Votre Auto