Fiat has released a follow up to its innuendo-laden 500X ad from last year.
But rather than a crossover, um, reacting to a certain little blue pill, the company's new 124 Spider is the pill.
Now, Road and Track readers might remember seeing something about this video. It originally aired as part of the 124 Spider's debut footage from the 2015 Los Angeles Auto Show. At the time, it wasn't supposed to become a commercial – it was just a riff on a cheeky spot meant to sell CUVs. This new commercial is identical to the original footage shown in LA.
Using the same old Italian couple as the previous spot, this new ad features an Italian man run out of his Viagra, and run off to get more. As it turns out, he just didn't need it. That's about all you need to know, really.
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