+ Publier Publicitaire GRATUIT !
Stats d'annonce: Dernier 24h - 87, actuel - 1056, total - 74599

Hyundai Hires Actor Paul Rudd as Pitchman

10 Septembre 2014 - Autoblog

Hyundai Hires Actor Paul Rudd as Pitchman

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.

"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."

According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.

Hyundai joins Lincoln with its hire of Matthew McConaughey as another brand making a big shift in advertising in hopes of appealing to a new group of buyers. Scroll down to watch the commercial and read the company's full announcement.

 

Nouvelles par Tags

2011 models2012 models3D printing458 italia6-series coupeA1A2abc motorsaccidentaccidentsaccordACIMacuraadvertisingafricaairbagsairbusairportalcotestalfaalfa romeoalgeriaamazonamphibiousandroidAnil BachooappappleappointmentsappsarabiaargentinaArtashok leylandasiaastonaston martinauctionaudiaustraliaaustriaautoauto showautonomous carautonomus carAutopilotaventadorawardsAxessbahrain grand prixBAIbajajBangkok Motor ShowBangladeshbatmobilebatterybattlebeachesbeetleBeijing Motor ShowBelgiumbentleybernie ecclestonebetamaxbicyclebicyclesbikebikesbiodieselbmwboatsBogota Auto ShowBois-Marchand accidentBologna Motor ShowbondboschBPObrabusbrazilbribesbridgestonebriobugattibuggybuickburnoutbusbusesbuyingbydcadillaccamaroCanadacarcar buying tipscar dealerscar importcar marketcar rentcar rentalcar sharingcar theftcar washCarPlaycarscartingCCIDCCTVCEBcelebretiescelebritiesChengdu Motor ShowcherychevroletChicago Auto ShowchinaChris Evanschryslercitroencivicclassicclassic carsclassicscomparisonconceptconceptsconvertiblecorruptioncorvetteCourtsCPBcr-vcrashcrash testscrossovercrowdfundingCubaCurepipeCUVCWAdaciadaihatsudaimlerdakardartzdash camdashcamdatsunDelhi Auto ExpodesignDetroitDetroit Auto Showdieseldiesel scandalDIYDLCdodgedragdrag battledrag racedrag racingdriftdriftingdriverless cardrivingdriving licensedriving schooldriving schoolsdriving testdriving tipsdronesdrunk drivingdsDubaiDubai Motor Showducatiearthquakeebeneecoecologyeconomyelectricengen motor showengineenginesEOCethanoletios livaEUEuropeeveventsexpofacebookfakeFast And FuriousFernando AlonsoferrariferryfiatfiestafilmsfinancesfinlandFirefiskerfitness centerFlacqFlic-en-FlacFloodsflying carFootballForbach accidentforce indiafordformula1forza motorsportFrancefrankfurtfrankfurt motor showfraudfuelfuel economy scandalfuel stationfuel stationsfunnyfutureGaikindo Indonesia International Auto ShowgamesgeargeelygenesisGeneva Auto Showgeneva motor showGermanygirlsgmgodzillagolfGoodlandsgooglegoogle glassGoProgovernmentgpsgran turismogrand tourgreat wallgreecegreengreen energygrnoGRSE accidentGTAGymkhanahackershamannharley-davidsonHatchbackhellcatherohistoryholdenHollandhondaHong Konghorsepower falsifyinghospitalshot wheelshotelshoverboardhow toHuayrahummerhumorhurricanehybridhydrogenhyundaii3i40ICACiframacIIHSIMCimportindiaIndian OilindicaIndonesiaIndonesia International Motor Showindonesia motor showinfinitiInfinityinfrastructureinsuranceinteriorinteriorsiPadiphoneiranirelandIRPisraelisuzuitaliaItalyjaguarjamesjames bondJames Mayjapanjapaneese carsjapanese carjapanese carsjazzJDMjeepJeremy Clarksonjettakartkawasakikei carken blockKenyakhankiaKoenigseggkoreaKTMLALA Auto Showlamborghinilancialandland cruiserland roverlawsleallegolexuslight metroLionel Messilotuslow cost carLRTluxuryluxury carsm3mad maxMadagascarmahindramaintenancemalaysiamanmapsmarketmarketingmartinmarutimaruti suzukimaseratiMatt LeBlancMauritiansmauritiusmaybachmazdaMcLarenmercedesmetroMetro Expressmexicomichael schumacherminimitsubishiMMMmonacoMontebello accidentmontereymoparMoroccomotomotormotor showMotor vehicle test centremotorcyclemotorsportmotorsportsmoviesmpvMRAmugenMusicmustangMVDANandanee Soornacknanonascarnavigation systemnavigation systemsNavin RamgoolamNCGNDUNepalnetherlandsnew york auto shownew zealandnfsNHTSANigerianissanissannorwayNTANTCoff-roadoffroadOlympic GamesopelpaganiPakistanParisparis motor showparkingPebble Beachpenaltiespenalty pointspeugeotPhilippinespickuppickupspininfarinapirelliplayboyPNQpolandpolarispolicepoliticspollutionpontiacporscheporsheportPort LouisPort-LouisPPCPPPprankpricespriusproguardprotestsprotonPSApublic transportQ3qorosquatre-bornesr8Raceracingrallyramrangerange roverratingsRDArecallsrecordrecordsred bullrenaultrenderingrent a carreplicaReunionRHTRichard DuvalRichard HammondRing Roadrioroadroad accidentroad rules & regulationsroad safetyRoad Traffic ActRoad Traffic Amendment Actroadsroads safetyrobotsRodriguesrolls-royceromeoRose-HillroverRoyal EnfieldRRSRSUrumoursRussiasaabsafetysafety ratingssafety testssalesamsungsamusao paulo auto showSao Paulo Motor Showsaudisaudi arabiascamscandalscaniaschool busscooterscootersseatsecond hand carssecond hand cars importself driving carself-drivingself-driving carself-driving carsSEMASEMA showSeoul Motor Showservice stationsShanghaishanghai motor showshelbyShellshowsingaporeskodaSlovakiasmartsoreze accidentsoulsound systemssouthsouth africasouth koreaspainspare partsspeed camerasspeedingsportSportscarspy shotsssang yongSsangYongstar warsstartupstatisticsSTCstreet racingstrikestudysubarusudysupercarssurveySUVsuzukiSwedenswiftSwitzerlandTATaiwantakataTarisa Resorttatataxtax fraudtaxestaxiTBStechnlogytechnolgytechnologyTerre-Rouge–VerdunteslateststhailandThailand International Motor ExpothefttipstiresTMRSUtokyoTokyo Auto Salontokyo motor showtoptop geartoyotatoystrailertransformerstransporttrendstrickstriumphtrucktruckstsunamituningTurkeytvstyresUAEuberUBSukukraineunionsuomuralUSused carused carsVacoasvanvarma casevehicle inspectionVehiclesvelostervideovietnamVintagevintage carsVipervolkswagenvolvovwwheelsWorldyamahayariszagato
Vendez Votre Auto