Hyundai launches Genesis Prada sedan in South Korea

Two years ago, the Korean automaker announced a partnership with the Italian fashion house with a concept car, but has now launched the production Genesis Prada in its home market. The special edition luxury sedan is distinguished by special paint – either Brown Moro, Blue Baltico or Black Nero – with a shark-fin antenna on the roof, offset by dark chrome trim and special 19-inch alloys. Saffiano parchment leather swaths the interior along with piano lacquer black trim and a rear-seat entertainment system. And of course you can count on the requisite badges to identify this Genesis as different from all others.

Hyundai's celebrated 5.0-liter V8 with 424 horsepower is on pushing duty, mated to an eight-speed automatic transmission. Distribution will be constricted initially to South Korea, before availability will commence in limited numbers of China and Middle Eastern markets.