Jaguar Land Rover Will Use Virtual Reality To Sell Cars
And, to be fair, a lot of those expectations are probably down to it being a fairly versatile technology: for sure, video games are starting to capitalize on VR's burgeoning popularity, but there are other applications for this technology. Like, as Automotive News reports, letting prospective buyers look around a virtual version of the car they wish to purchase, a feature that Jaguar Land Rover has started to implement.
What makes this even more intriguing, though, is that Jaguar Land Rover has jumped on board the virtual reality bandwagon long before this particular revelation became known. For instance, Land Rover utilizes VR as part of its vehicle development process (pictured), with the ability to fine tune ergonomic details like interior control positioning and the accessibility of mechanical components being perhaps the core benefit of the system. Basically, Jaguar Land Rover already appears to have the technology in place for this to work, so expect to see VR functionality being rolled out across Jaguar Land Rover showrooms sooner than you may have first expected.
