+ Publier publicitaire GRATUIT !
Stats d'annonce: Dernier 24h - 47, actuel - 1050, total - 85864

Kia Plans First Sports Sedan Next Year as it Seeks Younger, More Hip Image, Report Says

4 Février 2016 - Automotive News

Kia Plans First Sports Sedan Next Year as it Seeks Younger, More Hip Image, Report Says

Kia Motors plans to launch its first sports sedan next year, people familiar with the matter told Reuters, seeking to burnish a sporty, younger image as larger sibling Hyundai Motor builds up its premium offerings.

Kia aims to start producing the sedan, codenamed CK, in May 2017 and will target annual output of 60,000 vehicles, said two people with direct knowledge of the matter, declining to be identified as the plans have not been made official.

The four-door model plans to take on BMW's 4 series as well as the Audi A5, and will feature 2.0-, 2.2- and 3.0-liter engine options, one person said, adding that it will be Kia's second rwd car.

Once known for cheap and bland models, both Hyundai and Kia are keen to move upmarket as their cars gain traction with consumers but differentiating their brands has been and will continue to prove a challenge.

Hyundai, which owns 34 percent of Kia, launched standalone luxury brand Genesis last year making it difficult for Kia to compete in that segment, particularly as its lone luxury offering, the K900, has been met with a tepid response from consumers.

"As Kia has no luxury brand, it is trying to position itself as a sporty brand," said a third person with knowledge of the planned new model.

A Kia spokesman declined to comment, saying the company did not comment on plans for new models.

Replicating Soul success

The new car, smaller than Hyundai's mid-sized Genesis Coupe, would be the first compact sports sedan from either firm. It will be made at a Kia factory near Seoul after some production of the lower-margin Rio small car is shifted to Mexico early next year, the sources said.

But carving out its own sporty niche could be tricky for Kia with Hyundai also expected to launch a sports sedan and a new sports coupe under the Genesis brand. Hyundai is also believed to be working on high performance variants of some models from both the Genesis and Hyundai marques in effort led by Albert Biermann, former chief engineer for BMW's "M" performance car brand.

Kia has hopes of a sports car that could replicate the success of its boxy Soul, which represented the start of a design-driven turnaround under chief designer Peter Schreyer, a veteran of Audi. The automaker has since introduced several sporty sedan concept vehicles including the GT and the Novo.

"Kia hit a home run with the Soul -- they figured out how to keep it fresh and fun," said Dave Sullivan, product analysis manager at consultancy AutoPacific.

"Apply this formula to a rear-wheel-drive sedan and they might be able to go after a younger consumer who is bored with the played-out BMW 3 series but wants to move out of their Soul they have had since college," said Sullivan, who is based in Ann Arbor, Mich.

Nouvelles par Tags

2011 models2012 models3D printing458 italia6-series coupeA1A2abc motorsabu dhabiaccidentaccidentsaccordACIMacuraadvertisingafricaAIairbagairbagsairbusairportalcotestalfaalfa romeoalgeriaalibabaalpineamazonamphibiousandroidAnil Bachooappappleappointmentsappsapriliaarabiaargentinaarielarnold schwarzeneggerArtashok leylandasiaastonaston martinauctionaudiaustraliaaustriaautoauto industryauto shanghaiauto showautonomous carautonomus carAutopilotautopont DecaenaventadorawardsAxessBagatellebahrain grand prixBAIBaie-du-TombeaubajajBambousBangkok International Motor ShowBangkok Motor ShowBangladeshbatmobilebatterybattlebeachbeachesBeau-BassinBeaux SongesBeaux-SongesbeetleBeijing Motor ShowBelgiumBell-Villagebentleybernie ecclestonebetamaxbetamax casebicyclebicyclesbikebikesbiodieselBlue-BaybmwboatboatsBogota Auto ShowBois-Marchand accidentBologna Motor ShowbondboschBPObrabusbrakesbrazilbribebribesbridgebridgestonebriobudgetbugattiBugatti ChironbuggybuickburnoutbusbusesbuyingbydcadillaccalebassescamaroCamp-ChapelonCanadacarcar buying tipscar dealerscar importcar marketcar rentcar rentalcar salescar servicecar sharingcar showcar theftcar washcarbon fiberCarPlaycarscartingcascavelleCaudanCCIDCCTVCEBcelebretiescelebritiesCESChamp de MarsChamp-de-MarsChengdu Motor ShowcherychevroletChicago Auto ShowchinaCHINESE GRAND PRIXChris Evanschryslercitroencivicclassicclassic carclassic carsclassicscommercialcomparisonconceptconceptsconsumer reportsconvertiblecoromandelcorruptioncorvetteCourtCourtsCPBcr-vcrashcrash testcrash testscrossovercrowdfundingCubaCurepipecustom carCUVCWAcyclonedaciadaihatsudaimlerdakardartzdash camdashcamdatsunDelhi Auto ExpodeloreandesignDetroitDetroit Auto Showdéviations routièresdieseldiesel scandalDIYDLCdodgeDPPdragdrag battledrag racedrag racingdriftdriftingdriver licensedriverless cardrivingdriving licensedriving schooldriving schoolsdriving testdriving tipsdronedronesdrugsdrunk drivingdsDubaiDubai Motor ShowducatiearthquakeEbayebeneecoecologyeconomyelectricelon muskengen motor showengineenginesEOCethanoletios livaEUEuropeeveventsexpofacebookfakeFast And Furiousfaux permis de conduireFernando AlonsoferrariferryfiatfiestafilmsfinancesfinefinesfinlandFirefiskerfitness centerFlacqFlic-en-FlacfloodFloodsflying carFond-du-SacFootballForbachForbach accidentforce indiafordFord mustangformula1forza motorsportFrancefrankfurtfrankfurt motor showfraudFSCfuelfuel economy scandalfuel pricefuel stationfuel stationsfunnyfutureGaikindo Indonesia International Auto ShowGaikindo Indonesia International Motor ShowgamesgeargeelygenesisGeneva Auto Showgeneva motor showGermanygirlsgmgodzillagolfGoodlandsgoodwoodgooglegoogle glassGoProgovernmentgpsgran turismogrand tourgrand-baieGrand-Bassingreat wallgreecegreengreen energygrnoGros-CaillouxGRSE accidentGTAGymkhanahackershakershamannharley-davidsonHatchbackhealthcarehellcatHennesseyherohistoryhitachiholdenHollandHollywoodhondahonda civichonda cr-vHonda HR-Vhonda jazzHong Konghorsepower falsifyinghospitalshot wheelshotelhotelshoverbikehoverboardhow toHuayrahummerhumorhurricaneHusqvarnahybridhydrogenhyundaiHyundai i20Hyundai KonaHyundai Velosteri3i40ICACiframacIIHSillegal racingillegal taxiillegal transportIMCimportindiaIndia Auto ExpoIndian MotorcycleIndian OilindicaIndonesiaIndonesia International Motor Showindonesia motor showinfinitiInfinityinfrastructureinsuranceintelinteriorinteriorsiPadiphoneiranirelandIRPisraelisuzuIsuzu D-maxitaliaItalyjaguarjamesjames bondJames Mayjapanjapaneese carsjapanese carjapanese carsJapanese Grand PrixjazzJDMjeepjeep wranglerJeremy ClarksonjettaJin Feijobskartkawasakikei carken blockKenyakhankiaKia CeedKia ForteKia StingerKoenigseggkoreaKoshik ReesaulKTMLALA Auto ShowLa MarieLa VigieLallmatielamborghiniLamborghini Uruslancialandland cruiserland roverLarsen & ToubrolawsLe Morneleallegolewis hamiltonlexuslicenselight metrolimousineLionel Messilotuslow cost carLRTluxuryluxury carluxury carsM1m3macondemad maxMadagascarMahebourgmahindramaintenancemalaysiamanmapsMare d’Albertmarketmarketingmartinmarutimaruti suzukiMaruti SwiftmaseratiMatt LeBlancMauritiansmauritiusmaybachmazdamazda3McLarenmecedesmercedesmetroMetro Expressmexicomichael schumacherMicrosoftMidlandsminimitsubishiMitsubishi TritonmitsubushiMMMMokamonacomonaco grand prixMont-ChoisyMontebello accidentmontereymoparMoroccomotomotormotor showMotor vehicle test centremotorcyclemotorcyclesmotorsportmotorsportsmotosportmoviesmpvMRAmugenmuscle carMusicmustangmv agustaMVDANADA Auto ShowNandanee Soornacknanonascarnavigation systemnavigation systemsNavin RamgoolamNCGNDUNepalnetherlandsnew carnew york auto shownew zealandnfsNHTSANigerianissanissanNissan LeafnorwayNouvelle-FranceNTANTCNurburgringoff-roadoffroadOlympic Gamesopelpaganipagani huayraPaillesPakistanPamplemoussespanasonicParisparis motor showparkingparliamentPebble Beachpenaltiespenalty pointsPereyberepermis de conduirePetite-RivièrepeugeotPhilippinesPhoenixpickuppickupspininfarinapirelliPitonPlaine-LauzunplayboyPNQPointe-aux-SablespolandpolarispolicepoliticspollutionPomponettepontiacporscheporsheportPort LouisPort-LouisPPCPPPprankpricepricespriusproguardprotestsprotonPSApublic transportpublict transportQ3qorosQuartier-Militairequatre-bornesr8Raceracingrallyramrangerange roverratingsRDArecallrecallsrecordrecordsred bullreduitrenaultrenderingrent a carrepairreplicaReunionRezvaniRHTRiambelRichard DuvalRichard HammondRiche-TerrerickshawrimacRing RoadrioRiviere-du-RempartRiviere-Noireroadroad accidentroad rules & regulationsroad safetyRoad Traffic ActRoad Traffic Amendment Actroadsroads safetyrobberyrobotrobotsroche-boisRodriguesrolls-royceromeoRose-HillroverRoyal EnfieldRRSRSUrumoursRussiasaabsafetysafety ratingssafety testsafety testsSaint-Pierresalesamsungsamusao paulo auto showSao Paulo Motor Showsaudisaudi arabiascamscandalscaniaschool busschool vanscooterscootersseatsecond hand carsecond hand carssecond hand cars importself driving carself-drivingself-driving carself-driving carsSEMASEMA showSeoul Motor Showservice stationsShanghaishanghai motor showshelbyShellshowsingaporeSingapore Grand PrixskodaSlovakiasmartsnakeSobrinho caseSohail Sesungkursolar energysoreze accidentsoulsound systemssouthsouth africasouth koreaspainspare partsspeed camerasspeed limitspeedingsportSportscarspy shotsssang yongSsangYongSt-JeanSt-Julienstar warsstartupstatisticsSTCstreet racingstrikestudysubaruSudhir SesungkursudySunshine AutosupecarssupercarssuprcarssurveySUVsuzukiSuzuki IntruderSuzuki JimnySuzuki Swiftsuzuki vitaraSuzuki XbeeSwedenswiftSwitzerlandTATaiwantakatatankTarisa Resorttatataxtax fraudtaxestaxiTBStechnlogytechnolgytechnologyTerre-RougeTerre-Rouge–Verdunteslatesla model stest driveteststhailandThailand International Motor ExpoThe Grand TourtheftThierry Henryticket pricetipstiresTMRSUtokyoTokyo Auto Salontokyo motor showtoptop geartoyotaToyota Alphardtoyota corollaToyota HiluxToyota Rushtoyota supraToyota Tacomatoyota yaristoystoytatrafficTraffic BranchtrailertransformerstransporttrendsTrianontricksTriolettriumphTrou d’Eau DoucetrucktruckstsunamituningTurkeytvstyresUAEuberUBSukukraineunionsuomuralUSused carused car importused carsVacoasVacoas-Phoenixvanvarma caseVeer Luchoomunvehicle inspectionVehiclesvelostervenezuelaVerdunVictoria Bus StationVictoria stationvideoVienna Auto ShowvietnamVintagevintage carsVipervivo energyvolkswagenvolvovwwaymoWeatherwheelsWootonWorldyachtyamahayariszagato
Vendez Votre Auto