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Nissan Banks on Racier Maxima to Draw Younger Buyers

5 Juin 2015 - Automotive News

2016 Nissan Maxima

Nissan gives its eighth-generation Maxima, redesigned for 2016, racier exterior styling, with a floating roof, a beefier beltline, an enlarged front grill and a fastback rear design.

The car receives an upgraded interior that features a cockpit angled 7 degrees toward the driver, and a list of options that includes premium seat stitching, leather trim, a heated steering wheel and a dual-panel moonroof. Positioned to intercept younger premium-segment consumers, the new Maxima will re-emphasize the “4-door sports car” marketing tagline of years past. Nissan has redesigned the model’s standard V-6, kicked up the power to 300 hp at 6,400 RPM, and reduced the friction of its Xtronic continuously variable transmission. The car is now 79 pounds lighter, sits on a more rigid chassis and boasts a 14% improvement in fuel economy.

 2016 Nissan Maxima2015 Toyota Avalon
Wheelbase109.3 in.110 in,
Length192.8 in.195.3
Width73.2 in.72.2 in.
Height56.5 in.57.5 in.
Curb weight3,471 lbs.3505 lbs.
Base engine3.5-L DOHC V-63.5-L DOHC V-6
Horsepower300 @ 6,400 rpm268 @ 6,200
Torque, lbs.-ft.261 @ 4,400248 @ 4.700
EPA mpg22 City/30 Highway21 City/31 Highway

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