Nissan Recruits Stormtroopers To Promote Juke In Japan
10 Septembre 2013 - Autoblog
The Juke is a matter of individual taste, to be sure, but Nissan is keen on making each one even more individual with the launch of the 15RX Personalized Package.
Nissan is promoting the customization available on the Juke in the Japanese Domestic Market with a dedicated website, complete with a rather slick online configurator. And to make the process that much more engaging, it's included a Stormtrooper that changes in appearance along with the Juke. Which is fitting, seeing as how the quirky crossover looks like it belongs in a Star Wars movie as it is.
The package is being launched together with a new Star Wars-themed publicity campaign that is building an array of web movies, the latest of which you can view below, along with the press release that details the full campaign.