Nissan Recruits Stormtroopers To Promote Juke In Japan

Nissan is promoting the customization available on the Juke in the Japanese Domestic Market with a dedicated website, complete with a rather slick online configurator. And to make the process that much more engaging, it's included a Stormtrooper that changes in appearance along with the Juke. Which is fitting, seeing as how the quirky crossover looks like it belongs in a Star Wars movie as it is.

The package is being launched together with a new Star Wars-themed publicity campaign that is building an array of web movies, the latest of which you can view below, along with the press release that details the full campaign.