To advertise the Peugeot 208 in Brazil, the company's local agency has gone all the way back to 1965 - and a cartoon that predates most of the hatchback's buyers, probably - to the Wacky Races.
An unassuming lad in a 208, busy minding his own business at a stoplight, is set upon by the eternally competing gang known for its outrageous rides and even more outrageous tactics. Even the little-regarded Private Meekly gets a front-and-center cameo.
The ad was headed by Young & Rubicam Brasil, directed by Antoine Bardou-Jacquet for Partizan, and was edited by Mr. Smedley, who might or might not be another cartoon connection to Chilly Willy. You can watch it below.
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