+ Publier publicitaire GRATUIT !
Stats d'annonce: Dernier 24h - 79, actuel - 1400, total - 83071

Renault Bets on Cheap Car with High-End Features in India

21 Mai 2015 - Automotive News

Renault Bets on Cheap Car with High-End Features in India

enault is hoping to succeed where its alliance partner, Nissan, has stumbled with Datsun by introducing a cheap new hatchback in India with upscale features to challenge the dominance of domestic automaker Maruti Suzuki's Alto, the nation's best-selling car.

To better compete with rivals the Kwid comes with an airbag option and navigation functions, neither of which are common in the country's best-selling small cars.

"We expect this car to be a game changer for Renault India," Renault-Nissan CEO Carlos Ghosn said at the Kwid's unveiling in Chennai today. "India is not an easy market. We are learning our way," he said.

Renault has also given the Kwid an SUV look with a high (180mm) ground clearance, high seating position and short front and rear overhangs. The Kwid is slightly larger than the Renault Twingo at 3.68 meters long and 1.58 meters wide. The car is underpinned by Renault and Nissan's Common Modular Family A platform.

The Kwid minicar will be priced starting at 300,000 rupees ($4,700). By comparison, the Alto starts at 246,163 rupees.

Ghosn said the Kwid will go on sale in September and it will be a big contributor to Renault's growth in India.

Renault aims to boost its local market share to 5 percent by the end of 2016 from 1.7 percent in the 12 months ended March, aided by the Kwid, which will be its cheapest model.

Nissan had similar aspirations when it began selling the first model of its revived Datsun brand, the Go, in India last year. Since then, Nissan has sold about 16,000 of the hatchbacks in the country, according to figures from the Society of Indian Automobile Manufacturers -- fewer than the number of Altos sold in a single month.

"The segment is very price sensitive," said Amit Kaushik, principal analyst at IHS Automotive in New Delhi. "It will be very difficult in the absence of Renault having a strong network or rural reach, which is where this segment sees the bulk of its sales."

Renault is extending its dealer network in India, and could almost double its spread to 280 sales outlets by the end of 2016 from the current 157, Ghosn said. In comparison, market leader Maruti has 1,500 outlets and gets about 30 percent of its sales from rural India.

Carmakers in India are increasingly looking to add high-end features to target aspirational consumers who want more than just a cheap ride.

On Tuesday, Indian automaker Tata Motors announced an automatic version of its small Nano car. The Nano, touted as the world's cheapest car, has struggled to find buyers. The automatic version starts at 269,000 rupees in New Delhi and targets urban buyers instead of its original target demographic of scooter riders looking to buy their first car.

Nouvelles par Tags

2011 models2012 models3D printing458 italia6-series coupeA1A2abc motorsabu dhabiaccidentaccidentsaccordACIMacuraadvertisingafricaAIairbagairbagsairbusairportalcotestalfaalfa romeoalgeriaalpineamazonamphibiousandroidAnil Bachooappappleappointmentsappsapriliaarabiaargentinaarielarnold schwarzeneggerArtashok leylandasiaastonaston martinauctionaudiaustraliaaustriaautoauto shanghaiauto showautonomous carautonomus carAutopilotaventadorawardsAxessBagatellebahrain grand prixBAIBaie-du-TombeaubajajBambousBangkok International Motor ShowBangkok Motor ShowBangladeshbatmobilebatterybattlebeachesBeau-BassinBeaux-SongesbeetleBeijing Motor ShowBelgiumBell-Villagebentleybernie ecclestonebetamaxbetamax casebicyclebicyclesbikebikesbiodieselbmwboatboatsBogota Auto ShowBois-Marchand accidentBologna Motor ShowbondboschBPObrabusbrakesbrazilbribebribesbridgestonebriobudgetbugattiBugatti ChironbuggybuickburnoutbusbusesbuyingbydcadillaccalebassescamaroCanadacarcar buying tipscar dealerscar importcar marketcar rentcar rentalcar salescar servicecar sharingcar theftcar washcarbon fiberCarPlaycarscartingCaudanCCIDCCTVCEBcelebretiescelebritiesCESChamp de MarsChamp-de-MarsChengdu Motor ShowcherychevroletChicago Auto ShowchinaCHINESE GRAND PRIXChris Evanschryslercitroencivicclassicclassic carsclassicscommercialcomparisonconceptconceptsconsumer reportsconvertiblecoromandelcorruptioncorvetteCourtCourtsCPBcr-vcrashcrash testcrash testscrossovercrowdfundingCubaCurepipecustom carCUVCWAdaciadaihatsudaimlerdakardartzdash camdashcamdatsunDelhi Auto ExpodesignDetroitDetroit Auto Showdieseldiesel scandalDIYDLCdodgeDPPdragdrag battledrag racedrag racingdriftdriftingdriver licensedriverless cardrivingdriving licensedriving schooldriving schoolsdriving testdriving tipsdronedronesdrugsdrunk drivingdsDubaiDubai Motor ShowducatiearthquakeEbayebeneecoecologyeconomyelectricelon muskengen motor showengineenginesEOCethanoletios livaEUEuropeeveventsexpofacebookfakeFast And FuriousFernando AlonsoferrariferryfiatfiestafilmsfinancesfinefinesfinlandFirefiskerfitness centerFlacqFlic-en-FlacFloodsflying carFootballForbach accidentforce indiafordFord mustangformula1forza motorsportFrancefrankfurtfrankfurt motor showfraudFSCfuelfuel economy scandalfuel pricefuel stationfuel stationsfunnyfutureGaikindo Indonesia International Auto ShowGaikindo Indonesia International Motor ShowgamesgeargeelygenesisGeneva Auto Showgeneva motor showGermanygirlsgmgodzillagolfGoodlandsgoodwoodgooglegoogle glassGoProgovernmentgpsgran turismogrand tourgrand-baiegreat wallgreecegreengreen energygrnoGRSE accidentGTAGymkhanahackershakershamannharley-davidsonHatchbackhellcatherohistoryhitachiholdenHollandHollywoodhondahonda cr-vHong Konghorsepower falsifyinghospitalshot wheelshotelhotelshoverbikehoverboardhow toHuayrahummerhumorhurricanehybridhydrogenhyundaii3i40ICACiframacIIHSillegal racingillegal taxiillegal transportIMCimportindiaIndian MotorcycleIndian OilindicaIndonesiaIndonesia International Motor Showindonesia motor showinfinitiInfinityinfrastructureinsuranceintelinteriorinteriorsiPadiphoneiranirelandIRPisraelisuzuitaliaItalyjaguarjamesjames bondJames Mayjapanjapaneese carsjapanese carjapanese carsJapanese Grand PrixjazzJDMjeepJeremy ClarksonjettaJin Feikartkawasakikei carken blockKenyakhankiaKoenigseggkoreaKoshik ReesaulKTMLALA Auto ShowLa MarieLa Vigielamborghinilancialandland cruiserland roverlawsleallegolewis hamiltonlexuslicenselight metroLionel Messilotuslow cost carLRTluxuryluxury carluxury carsm3mad maxMadagascarmahindramaintenancemalaysiamanmapsmarketmarketingmartinmarutimaruti suzukimaseratiMatt LeBlancMauritiansmauritiusmaybachmazdamazda3McLarenmecedesmercedesmetroMetro Expressmexicomichael schumacherMicrosoftMidlandsminimitsubishiMMMMokamonacomonaco grand prixMont-ChoisyMontebello accidentmontereymoparMoroccomotomotormotor showMotor vehicle test centremotorcyclemotorcyclesmotorsportmotorsportsmotosportmoviesmpvMRAmugenmuscle carMusicmustangmv agustaMVDANADA Auto ShowNandanee Soornacknanonascarnavigation systemnavigation systemsNavin RamgoolamNCGNDUNepalnetherlandsnew carnew york auto shownew zealandnfsNHTSANigerianissanissannorwayNouvelle-FranceNTANTCNurburgringoff-roadoffroadOlympic Gamesopelpaganipagani huayraPaillesPakistanPamplemoussespanasonicParisparis motor showparkingPebble Beachpenaltiespenalty pointsPetite-RivièrepeugeotPhilippinesPhoenixpickuppickupspininfarinapirelliPitonPlaine-LauzunplayboyPNQPointe-aux-SablespolandpolarispolicepoliticspollutionPomponettepontiacporscheporsheportPort LouisPort-LouisPPCPPPprankpricepricespriusproguardprotestsprotonPSApublic transportpublict transportQ3qorosquatre-bornesr8Raceracingrallyramrangerange roverratingsRDArecallrecallsrecordrecordsred bullreduitrenaultrenderingrent a carreplicaReunionRezvaniRHTRiambelRichard DuvalRichard HammondRiche-TerrerickshawrimacRing RoadrioRiviere-du-Rempartroadroad accidentroad rules & regulationsroad safetyRoad Traffic ActRoad Traffic Amendment Actroadsroads safetyrobberyrobotrobotsroche-boisRodriguesrolls-royceromeoRose-HillroverRoyal EnfieldRRSRSUrumoursRussiasaabsafetysafety ratingssafety testsafety testssalesamsungsamusao paulo auto showSao Paulo Motor Showsaudisaudi arabiascamscandalscaniaschool busscooterscootersseatsecond hand carsecond hand carssecond hand cars importself driving carself-drivingself-driving carself-driving carsSEMASEMA showSeoul Motor Showservice stationsShanghaishanghai motor showshelbyShellshowsingaporeSingapore Grand PrixskodaSlovakiasmartSobrinho caseSohail Sesungkursolar energysoreze accidentsoulsound systemssouthsouth africasouth koreaspainspare partsspeed camerasspeed limitspeedingsportSportscarspy shotsssang yongSsangYongstar warsstartupstatisticsSTCstreet racingstrikestudysubaruSudhir SesungkursudySunshine AutosupecarssupercarssurveySUVsuzukiSuzuki JimnySuzuki SwiftSwedenswiftSwitzerlandTATaiwantakatatankTarisa Resorttatataxtax fraudtaxestaxiTBStechnlogytechnolgytechnologyTerre-RougeTerre-Rouge–Verdunteslatesla model stest driveteststhailandThailand International Motor ExpoThe Grand Tourtheftticket pricetipstiresTMRSUtokyoTokyo Auto Salontokyo motor showtoptop geartoyotaToyota Hiluxtoyota supratoystraffictrailertransformerstransporttrendstricksTriolettriumphTrou d’Eau DoucetrucktruckstsunamituningTurkeytvstyresUAEuberUBSukukraineunionsuomuralUSused carused carsVacoasVacoas-Phoenixvanvarma casevehicle inspectionVehiclesvelostervenezuelaVictoria stationvideoVienna Auto ShowvietnamVintagevintage carsVipervivo energyvolkswagenvolvovwwheelsWorldyachtyamahayariszagato
Vendez Votre Auto