Road Safety: Vivo Energy Launches its "City Zen"
23 Mars 2013 - Le Mauricien
Vivo Energy Mauritius company on Wednesday launched its campaign "City Zen." Its aim is to educate young people about road safety. This action has the collaboration of the Ministry of Education and supported by the Special Road Safety Unit of the Prime Minister's Office.
The launch of "City Zen" took place on Wednesday in the presence of Education Minister Vasant Bunwaree, Managing Director of Vivo Energy Mauritius Limited Juwaheer Kiran, Managing Director of Vivo Energy Mauritius Limited, the Special Adviser to the Prime Minister on security Road and Ben Buntipilly officials CSR Committee. This campaign is part of the social responsibility program of the company.
"City Zen" comes in a poster competition for primary schools and an essay contest for college on the topic of road safety. These activities enable young people to reflect, among other things, their behavior as road users. 25 posters will be selected by a jury to establish a common communication media. Regarding the essay contest, ten ideas will be selected by the jury. Visitors then appoint the five best essays. The winners will have the chance to develop their projects by adapting them to the screen using the technique of 3D animation.
"The activity of Vivo Energy Mauritius Limited, as a distributor of petroleum products, is closely linked to transportation and traffic. It seems quite natural to activate in the field of road safety to make our contribution to the building and to become involved as vectors of real, positive change related to a direct and indirect our core , "argued Wednesday Kiran Juwaheer.
Young, explained Managing Director Vivo Energy Mauritius Limited, is an age group considered ideal receiver prevention messages. "Not only are they more easily appropriated by the need to change behavior and attitude, they are also more likely to pass it on to those around them, especially their elders. Hence our vision to engage in a process of education. '
For its part, the Minister of Education took the opportunity to launch the "Youth Declaration for Road Safety" as an opening point for mobilization affect all road users. This statement aims to collect more than 25,000 signatures through the official website www.citezen.mu .
Vivo Energy, Shell holds a franchise in 14 markets in Africa, was established on 1 December 2011 to distribute and market fuels and lubricants of the Shell brand. Vitol and Helios each own 40% of Vivo Energy and Shell 20%. Shell and Vivo Lubricants is 50% owned by Shell and 50% by Vitol and Helios.
In Mauritius, Vivo Energy covers the following activities: service stations, commercial fuels (Marine and aviation in partnership with Vitol Aviation) and liquefied petroleum gas and lubricants.