Exports of Tata commercial vehicles began in 1998, followed by exports of passenger cars in 2004. In all, 71,000 Tata vehicles ply South African roads today.
Mr. Karl Slym, Tata Motors’ Managing Director, said, -
South Africa is one of the focus markets for Tata Motors. We see tremendous potential in the market needs and are confident of designing products to cater to the consumer’s needs here. The new Tata Aria, the Tata Prima KL3TXF 6X4 Truck Tractor and Tata Ultra 812 Truck will be introduced in South Africa in 2014, which will bolster our extensive vehicle portfolio in the country.
Sales of the Aria commence in Tata Motors authorized dealerships from early next year. The high-end trim would feature leather seats, six airbags, ABS, ESC, TCS and four disc brakes. The Aria is powered by the same 2.2-liter DICOR engine outputting 140 PS and 320 Nm of torque.