Some of them have been pretty spectacular, some of them have led to a win by an underdog, and some have shown us things we wouldn't have even thought possible. A lot of them have been between predictable rivals, but that's certainly not what this is. This is a Honda Civic racing against an ATV for absolutely no earthly idea that we can possibly think of. Unless “just because” counts as a reason.
It is pretty funny though, so it's not difficult to think of a reason to watch it.