The Rich Get Richer: Lamborghini Smashes Another Sales Record

Where would Lamborghini be today if it weren’t for the Volkswagen Group? It's a question we often ask ourselves, wondering whether we'd even be talking about the company today if it weren't for VW's takeover in 1998. Modern raging bulls might lack some of the rawness of the pre-VW era, but business is booming in Sant’Agata Bolognese. Even the switch to hybrids to meet stricter emissions regulations hasn’t deterred buyers, as 2025 marked yet another record year.

Lamborghini first sold more than 10,000 units in 2023, shipping 10,112 cars to customers, before growing by six percent the following year. In 2025, the upward trend continued, with deliveries reaching 10,747 units. For context, volumes have more than doubled since 2017, when just 3,815 vehicles changed hands. Shipments have nearly tripled over the past decade, considering the exotic Italian marque sold 3,245 cars in 2015, a record at the time.

Last year’s increase wasn’t driven by the Temerario, as deliveries of the new supercar are only beginning this month. The Huracan’s successor was unveiled in August 2024, but only now are early adopters receiving their cars. Lamborghini’s new electrified V8 is off to a strong start, with order books already covering roughly 12 months of production.

Lamborghini doesn’t break down sales by model, but it’s safe to assume the Urus did most of the heavy lifting. What we do know is that Europe, the Middle East, and Africa (EMEA) remain the brand’s largest market, with 4,650 vehicles sold last year. The Americas followed with 3,347 units, while the Asia-Pacific (APAC) region rounded out the podium with 2,750 cars.

Revuelto Roadster Is Likely Coming
As for what lies ahead, Lamborghini isn’t saying much. Still, we’d wager that a Revuelto Roadster is a matter of when, not if. Unveiled last August, the Fenomeno special edition hints at more power from the hybrid V12. In that limited-run model, combined output rose to 1,065 hp, but only 29 buyers will get to experience those extra 64 horses, or should we say, bulls.

CEO Rouven Mohr has also hinted at the possibility of a rear-wheel-drive Temerario, though launching it this year would make little sense. The factory is already operating at full tilt, and we expect derivatives won’t arrive until next year at the earliest. Like its bigger brother, the Temerario is also likely to receive the roadster treatment sooner or later.

The Next-Gen Urus Is Coming In 2029
The Urus is by far the oldest model in Lamborghini’s lineup, having debuted back in 2017. The SUV is now sold exclusively as a plug-in hybrid and will be replaced by a second-generation model in 2029. Initially planned as a pure EV, the next-gen Urus will instead retain a combustion engine paired with an electric motor.

Lamborghini’s fourth model, the Lanzador, was also originally intended to be fully electric, but CEO Stephan Winkelmann isn’t ruling out a shift to a PHEV configuration. The four-seat grand tourer was initially slated for a 2028 launch, but was pushed back to 2029 amid softening demand for high-end EVs in some markets.