Vacuum Cleaner Maker Strikes Again, This Time Launches a Car That Looks Like a Rolls-Royce

Dreame Technology shared low-resolution images of its second model: it is a large SUV that strongly resembles the Rolls-Royce Cullinan. The vehicle is slated to hit the market in 2027, sporting a 3.2-meter wheelbase, coach doors, and a fully electric powertrain. Not bad for a company that, until recently, was best known for making vacuum cleaners.

For context, Dreame is not a small start-up. The company was founded by Yu Hao and became part of the Xiaomi Ecological Chain in 2017. Over the years, it built a reputation in home appliances, rolling out robotic vacuums, hair dryers, cordless cleaners, before deciding that cleaning floors was not ambitious enough.

On August 28, 2025, Dreame officially declared its entry into the luxury automotive market, with not one but two dedicated brands. The first is Dreame Automotive, focused on Bugatti-level hypercars.

The second is Starry Automotive, aimed squarely at Rolls-Royce's turf with stately, chauffeur-oriented SUVs. Within weeks of the announcement, Dreame unveiled two concept models. The first, unveiled on September 10, looked suspiciously like a Bugatti Chiron. The second, revealed on September 25, could easily be mistaken for a Cullinan from a distance. Coincidence? Hardly.
There is no official name confirmation for the Cullinan copycat, but several Chinese outlets are already referring to it as the "D9." The twist? Dreame also sells a vacuum cleaner under the exact same name.

This SUV is big, boxy, and dripping with "inspiration" from Europe's most exclusive vehicles. Its silhouette, grille, and upright stance evoke the Cullinan almost line for line. At the same time, some cues, like the flush door handles and frameless glass, borrow from newer Chinese EVs like the Zeekr 9X.

Step inside, and Dreame promises palatial comfort. The interior stretches 3.7 meters in length, with a rear offering two captain chairs that recline up to 145 degrees. A chunky center console divides them, signaling that this is not a family SUV but a rolling executive lounge. The absence of B-pillars, thanks to coach-style rear doors, adds to the sense of theater.

Beneath the copycat styling lies modern EV tech. Dreame says the SUV will use CTP 4.0 battery technology with a 100 kWh pack, along with an optional range extender for those wary of charging stops.
Four independent motors provide all-wheel drive, while 24-degree rear-wheel steering ensures surprising agility for a vehicle of this size. Add in an active suspension system linked to LiDAR and cameras, and on paper, this SUV reads like a legitimate high-end EV.

Skeptics might dismiss Dreame's car program as a gimmick, yet the company appears serious. Plans are already underway for a new plant in Berlin, co-financed with BNP Paribas, located near Tesla's Gigafactory. Building cars in Germany, not just China, could lend Dreame the legitimacy it craves in European markets.

Still, one can't shake the feeling of déjà vu. Dreame isn't the first Chinese brand to borrow liberally from European design icons. From Landwind's infamous Range Rover clone to Hongqi's Bentley-like limousines, the pattern is clear: imitate first, innovate later. What makes Dreame unusual is the speed and confidence with which it has leapt from vacuum cleaners to vehicles worth hundreds of thousands of euros.

For now, its SUVs and hypercars are generating buzz, if mostly for their uncanny resemblance to European originals. If imitation is the sincerest form of flattery, Rolls-Royce and Bugatti must be blushing as we speak.