Risking the life of their own president is even within the bounds of reason. And it's working: the videos for these stunts have made Volvo Trucks a channel worth subscribing to on YouTube, with millions of people having clicked on them so far.
Their latest stunt, previewed earlier this week, involves actor and martial arts experts Jean-Claude Van Damme, well known for the butt-kicking he did on the big screen during the '80s and '90s. His signature move was the splits, which Volvo Trucks tapped into for this demonstration of how directionally stable its Volvo Dynamic Steering is.
The concept is simple: JCVD stands atop the side mirrors of two Volvo Trucks while they're moving backwards in parallel. The trucks begin to steer away from each other, thus resulting in the name of this spectacle: Epic Splits. The soundtrack is a nice touch, too. Scroll down to watch for yourself.
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