ABC tops 2010 best car selling list
25 January 2011
ABC Automobile and its flagship brand Nissan have both lead the best selling list in 2010, according to the Motor Vehicle Dealers Association (MVDA). The dealer sold a total of 1745 units, including 1205 new cars.
Nissan, the flagship brand of ABC Motors, which has repeatedly received the Global Award by the Japanese carmaker, also remains the best selling of all brands at the country level with 1093 units sold.
Regardless of the hard period after the financial crisis and the declining global automotive market, ABC Automobile maintained its business vision.
“We dedicate this new performance to customers who trusted not only Nissan but all the brands sold by our dealers,” said Dean Ah-Chuen, executive director of ABC Automobile Division.
According to the figures, Nissan has an obvious dominance over its closest competitor, Toyota. In terms of passenger cars, 587 Nissan cars have been sold against 302 Toyota cars.
“In addition to the numerous exhibition organised, the company has focussed on innovative advertising campaigns such as invitations to the public for the ride and drive programme,» said ABC marketing manager Michael Ng.
He added, “Catchy advertising spots have also helped refocus efforts on key models to transform them into bestsellers.”