Carmakers were scrambling to reorganize press conferences and vehicle presentations after Swiss authorities forced the cancellation of the Geneva Motor Show on Friday in an effort to contain the coronavirus.
Porsche has become one of the first to official confirm a digital debut, announcing Friday that its new 911 flagship will be revealed via a live-stream on March 3.
More than 160 exhibitors were scheduled to show off their cars and services at the 90th Geneva Motor Show, which was due to start on Monday and last until March 15.
Switzerland on Friday banned large events expected to draw more than 1,000 people to try to curb a coronavirus outbreak that has spread from China across the world.
"We regret this situation, but the health of all participants is our and our exhibitors' top priority. This is a case of force majeure and a tremendous loss for the manufacturers who have invested massively in their presence in Geneva," said Maurice Turrettini, Chairman of the Geneva International Motor Show Foundation Board.
Last year 660,000 people attended the Geneva show and the exhibition generated an estimated 200-250 million Swiss francs ($205-$256 million) worth of business.
Visitors who bought tickets will be refunded, although exhibitors will not, given it was the health authorities, rather than organizers Palexpo, who called off the event.