BMW Group design boss van Hooydonk talks 328 Hommage

13 years, 6 months ago - 25 May 2011
BMW Group design boss van Hooydonk talks 328 Hommage
While at this year's Concorso d'Eleganza at Villa d'Este (yeah, we're roughing it here) we grabbed BMWGroup chief of design Adrian van Hooydonk for an interview about his team's latest two-person open-top concept car, the 328 Hommage.

The 328 Hommage marks 75 years since the launch of the gorgeous 1930s icon, the 328, and carries on the tradition of that car in its lightness. While the 328 six-cylinder was underpowered on paper in its day, it kicked butt on the race circuit due to its very light weight and superior dynamics.

The 328 Hommage frankly looks more like an homage to the 1950s sex-tastic 507, but at least the concept gets the open sides, leather straps, and wingnut wheels fairly correct. And we like that the tall kidneys on the grille make a modern return.

Van Hooydonk admits that the 328 Hommage isn't proportionally much like the 328 of old, but, he says, "Any sports car today needs to be wider and lower anyway." We, however, harken back to the 2006 Mille Miglia coupe concept, which simply blew one and all away. That car also went directly from its public unveiling into the BMW museum in Munich, never to be seriously driven.