BMW to offer ride-hailing service in China
23 November 2018 - Autoblog
BMW, Daimler, Geely getting directly into $23B business dominated by Didi
Germany's BMW plans to launch ride-hailing services in China in December, the first global automaker to obtain such a license in the fast-growing market.
BMW Mobility Service Ltd, a fully-owned subsidiary of the BMW Group, obtained its ride-hailing license in Chengdu, the capital of Sichuan province in China's southwest, BMW said.
BMW Group said in October it would increase its stake in its Chinese joint venture with partner Brilliance China Automotive Holdings Ltd to 75 percent from 50 percent.
China's ride-hailing market is worth $23 billion, more than all other ride-hailing markets combined, with China's Didi Chuxing dominating with 90 percent of all bookings, consulting firm Bain & Co said.
Germany's Daimler said in October it was setting up a ride-hailing venture in China with Geely Group, in a sign the Chinese firm was making progress in its drive for closer relations with the maker of Mercedes-Benz cars. But it looks like BMW will be first to market.