Cats generally don't like car rides. Cats universally detest veterinarians. Yet to showcase the die-for-it allure of the Toyota Corolla in New Zealand (which is European Auris), ad house Saatchi and Saatchi asked, "What lengths would a cat go to for a ride if they loved it?"
The answer is the 90-second tale of a cat who intentionally puts himself through seven feline hells to feed his need for another ride in the new hatchback. To the vet. Implausible, yes. Humorous, also yes. You can watch the Toyota ad below.
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