Ford Fiesta turns 35, hits 15 million units, celebrates
31 July 2011 - ford
The Ford Fiesta is celebrating two milestones in the summer of 2011, reaching its 35th birthday with a total of 15 million cars produced worldwide.
But despite turning 35, Fiesta is showing no signs of a mid-life crisis. In fact, it looks sharper than ever inside and out thanks to a refreshing facelift.
The Ford Fiesta reached the 15 million production landmark this month, a figure boosted by the popularity of the latest generation model. Ford has built a million of the current model since it debuted 28 months ago.
As Europe's best-selling small car in 2009, 2010 and on track to accomplish the same feat in 2011, the Fiesta is one of Ford's greatest success stories – appealing to several generations of drivers with its attractive styling, practicality, efficiency and performance.
To keep the Fiesta's dynamic styling and customer appeal as fresh as ever, Ford is introducing a number of exterior and interior styling changes.
Furthermore, two new exterior colours – Mars Red and Fashionista – are now available and Digital Audio Broadcasting radios, enabling drivers to tune into a larger range of stations with better sound quality where present, are introduced alongside Sony audio systems, both equipped with the signal-improving Diversity Antenna.
From the Fiesta Trend onwards the range now has carpet-backed rear seats and a map pocket on the rear of the driver's seat. The enhanced Fiesta Trend also adds fog lamps with chrome surrounds and unique wheel trims for the exterior. Inside, new bright silver applications for the air vents and door levers create a striking contrast with a new dark grey interior package. A full leather soft-touch steering wheel, trip computer and attractive new seat trim are also being added.
The Fiesta Sport and Titanium feature the same updates, while the recently unveiled Fiesta Sport Special Edition adds exclusive features including leather seats, black alloy wheels, gloss black interior detailing and silver exterior elements.
The range topping Fiesta Titanium boasts further upgrades, including a new chrome strip for the upper front grille, exciting new 15-inch alloy wheels and a woven headliner. New partial leather seats are also available as an option.
The very first Fiesta was produced in Valencia, Spain, in 1976 as Ford's practical and economical response to a fuel crisis that was gripping the world, and it immediately tapped into a small car demand in Europe and around the world.
Valencia continues to build the current Fiesta production with Ford's manufacturing plant in Cologne, Germany, now producing the majority of new Fiestas. The Fiesta also is built in Nanjing, China, Rayong, Thailand, and Cuautitlàn, Mexico.
Thirty-five years, six generations and 15 million cars after its debut, the Fiesta continues to offer practicality, style and efficiency to car buyers of all ages