The green color range is gaining in popularity, which is a welcome sign if you're tired of the dominance of blacks, whites and silvers. According to Mark Gutjahr, BASF's head of European design, "With new technologies, new models and new mobility concepts, a shift in values is on the horizon. In this context, green as the color of growth and a new beginning is playing a key role."
Yes, green. This follows last year's BASF trend report, which said we'd see more earthy tones on the cars of the future. The BASF study says green "stands for new values such as straightforwardness, responsibility and individuality." While we don't see anything nearly so deep in paint colors, there's no debating that shades of green have been gaining in popularity. Formerly the realm of British cars, you can snag a shade of green on everything from a Ford Fiesta in Green Envy, to a Mustang in Gotta Have It Green to a Chevrolet Spark in Jalapeno. Even the all-new Chevrolet Corvette Stingray can be had sporting a deep Lime Rock Green.
BASF also hinted at the future of paint colors, mentioning matte shades, like that of our long-term Hyundai Veloster Turbo.
Related News
