Half of America's young willing to try Chinese cars, 41% would consider Indian
25 August 2011
Foreign manufacturers have had a strong presence in the United States' new car market for decades now. Germany, Japan and Korea produce vehicles that many consumers find as appealing as domestic offerings, if not more so.
Those countries have had lots of time to win favor among American consumers, while other countries have yet to make a dent on our car-buying radar. That could change more quickly than one might think, however, as a new study by GfK Automotive shows that younger car shoppers are willing to explore cars made in countries other than the ones previously mentioned.
According to GfK, only 38 percent of U.S. car shoppers are open to a Chinese brand. That figure drops to 30 percent for a vehicle from an Indian manufacturer. However, looking at younger consumers, 52 percent of Gen Y car shoppers say they would be willing to take a look at a Chinese automobile, and 41 percent would consider an Indian-made vehicle. Conversely, America's Baby Boomers are less likely to give a chance to vehicle made in India or China, with 22 and 29 percent (respectively) giving those countries a thumbs up.
Still, those are more promising figures for Chinese and Indian automakers than we might've expected. Built and priced correctly and given the right marketing, China and India could have a waiting group of shoppers ready to take a chance on a new face in America's car park.