The also-rans include the BMW 328d, the Audi A6 TDI, the Toyota Corolla in Eco trim and the Mazda3 with i-ELOOP and Skyactiv technologies. The judging pool, which include editors from Green Car Journal along with Jay Leno, Jean-Michel Cousteau and others, are not simply looking for the best or coolest "green car," but the most efficient vehicle that they believe will sell well. When it announced the finalists, Green Car Journal said:
Finalists are selected for their achievements in raising the bar in environmental performance. Availability to the mass market is a factor to ensure honored models have the potential to make a real difference in environmental impact, and finalists must be available for sale by January 1st of the award year.
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