It Sure Looks Like Elon Musk Is Now Doing Security in Brazil
5 February 2016 - Autoblog
There's a new sheriff in town in Campo Grande, Brazil. You might know him as Elon Musk, inspiration for the cinematic Tony Stark and billionaire CEO of future-minded companies like Tesla Motors and SpaceX.
Turns out, he's actually moonlighting for the South Mato Grosso union of police officers. Or something.
We really don't know the full story here, but what we do know is that is a new billboard campaign in the Brazilian state of Mato Grosso do Sul that makes it look like Musk is promoting the union, called Synpol MS. The group is using the picture you see above, which has already been used in a number of other contexts. We're not 100 percent sure what the police union was thinking, since we're operating off of a Google translate version of a local new story from Correio Do Estado, but you can see the billboard at that link. One of the Google-translated lines says that, "Outdoor photos have been stopping in social networks and advertising between the situation became a joke." So is this just something to get a laugh? We've asked Tesla for comment, but haven't heard anything back. Do we have any readers who speak Portuguese?
In any case, Correio Do Estado has used the image in their ad campaign for Synpol MS and is using the hashtag #valorizepolicialcivil. The campaign was launched today and apparently Synpol was not aware that the image was of Musk and not just a stock photo actor. They will apparently reach out to the agency that worked on the campaign, so these billboards may not be up much longer.