It's Time to Roush Again, the 2023 Ford Super Duty With Enhancements Has Arrived

Ford was recently pretty busy touting its motorsport ideas – like the all-new, S650-based Mustangs for GT3 and GT4 shenanigans or the all-electric, 1,408-hp SuperVan 4.2 that raced to the clouds at the 2023 Pikes Peak International Hill Climb and secured a glorious second position overall with the legendary Romain Dumas at the controls. But it also had a little bit of time to lift the hype for one of its best-selling series, the all-new 2023 F-Series Super Duty, which allegedly have a massive technical advantage over its rivals thanks to many features and also a fighter jet-inspired head-up display plus advanced intelligent perks that collide to "get work done."

Well, if you need your brand new 2023 Super Duty also to look the part, not just flaunt gizmos, perhaps a visit to Livonia, Michigan, might be in order. That's where Roush Performance resides, as the tuning company known for its arousing supercharger kits has just revealed its latest 'powerhouse truck,' the new Roush Super Duty. According to the aftermarket outlet, it "ups the ante on Ford's toughest truck, featuring off-road suspension, improved brakes, exhaust, and a host of other premium performance and styling upgrades." This aftermarket industry leader backs its claims with highlights like a dual-tipped performance exhaust, Roush and Fox co-developed suspension elements, beefier slotted brake rotors, plus a dedicated off-road wheel and tire package.

The catch is simple – pony up the $61,410 or $62,460 needed to secure an F-250 or F-350 with the Lariat trim, add another $9,995 to swap the 7.3-liter V8 gas engine for the 6.7-liter Power Stroke V8 Turbo Diesel and then prepare another $13,400 to get the Roush things done – calmly, not rushed. Now, seriously, you get a choice of ten signature exterior colors, wide-painted fender flares with integrated lights, and signature Roush design elements on the grille, hood, windshield, or tailgate, and you're all set up. If anyone wants more, there are also optional goodies like a rocker accent graphic package, plus the Roush Ready Package with locking console vault and an off-road utility kit (jumper cables, tow straps and hooks, ratcheting tie-down straps, a Roush-branded flashlight, and gloves).

Moving inside, the Roush upgrades target additional luxury with embroidered Roush headrests, dedicated badging, WeatherTech floor liners, as well as an optional Premium Leather Package rocking "Coffee Brown leather with black suede inserts featuring a stitched hex pattern." The (mostly) unseen upgrades include the Roush/Fox 2.0 high-performance suspension system, the Roush front brake package, and Roush's Dual Tip Performance DPF-back Exhaust System. Plus, there are also 20-inch satin black Roush wheels wrapped in 35-inch General Tire Grabber A/TX all-terrain tires.