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Kia : la marque préférée des Mauriciens

7 December 2017 - Défi Media Group

Le temps où les automobilistes mauriciens ne juraient que par les voitures japonaises est révolu.

Depuis quelques années, les marques coréennes ont de plus en plus de succès sur le marché. Selon les chiffres de la National Transport Authority (NTA), Kia est en tête avec 1 042 véhicules écoulées entre le 1er janvier et le 31 octobre 2017, soit 14,76 % de parts de marché. Hyundai, une autre marque coréenne arrive en deuxième position avec 943 ventes, soit 13,36 % des parts de marché. Les marques japonaises Toyota et Nissan se classent en troisième et quatrième positions avec respectivement 839 ventes (11,89 %) et 736 ventes (10,43 %).

Avec 566 unités écoulées, la marque allemande BMW se classe à la cinquième place du classement et est la première marque premium. Chez les concessionnaires, c'est le groupe Leal qui se classe à la première place des ventes devant CFAO,.Axess, Toyota et ABC.

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