Kia will be right along with them with its freshly announced rough-and-tumble concept for the event.
Unfortunately, the Korean automaker is keeping tight-lipped about the vehicle, even the name. The brand promises the concept is based on one of its most popular models, and styling tweaks from Kia's California design studio mean a more off-road-ready appearance.
When asked if the concept is a sturdier take on one of Kia's CUVs, brand spokesperson Emily Grannis told Autoblog, "I don't know if I would call it a crossover." The wait to learn the vehicle's true identity isn't too long, though. A teaser image and the name arrive on January 29, according to Grannis.
We wouldn't be too surprised if Kia might not have a more rugged take on the Soul in mind. The model already gets an optional SUV Styling Pack (pictured above ) in Europe that could serve as inspiration for this new concept.
