Kia Red Cube: Showroom for the Leal Brand No1

11 years, 7 months ago - 21 March 2013, The Défi Media Group

The year has only just begun. And Kia, with a 16% increase in sales, ranks as a leader in the automotive market in Mauritius with 199 vehicles sold. It is the first automotive brand with 186 cars sold, continuing the momentum in 2012 when, for the first time in its history, Kia was the head of Mauritius podium with 969 units sold.

The new showroom is based on the concept of "Red Cube" Kia. The model that the South Korean brand applies worldwide to all these showrooms with high standards. This will create a single identity for the brand with a minimalist style that puts the car in front. With an ideal location along the highway, the showroom was built in height to allow for optimum visibility thanks to the large glass surface.

"This is the first Green showroom in Mauritius. Since 2012, photovoltaic installations, the Kia showroom will be the first building in Mauritius who no longer use the services of the CEB. Lithium Ion batteries provide optimum storage of electricity during the day, so that you can reuse the night, "says Virginia Quevauvilliers, COO Marketing Group Leal. With this latest installation, Leal Group now has four independent photovoltaic systems that generate more than 200 kW of electricity.

The new showroom "Red Cube" took approximately Rs 90 million investment. This follows the opening last year of a new workshop and warehouse of spare parts 20,000 square feet UML straws. Between the purchase of land, building and upgrading of the latter, this is a project that is approximately Rs 70 million.

In terms of sales volume, Kia represents 55% of total vehicle sales group Leal. This is the No. 1 brand of Leal Group in terms of volume, followed by BMW, GWM, Renault and MINI.

"We will launch next month, the new Kia Cerato which uses the same design Peter Schreyer. This has contributed greatly to the success of new models of Kia (Rio, Optima, Sportage) and has earned the brand numerous international awards, in terms of car design with four prestigious "red dot" Awards in 2013 for a total 10 "red dot" Awards since 2009. A record that is the envy of many, "said Virginia Quevauvilliers.