Kia Reveals Niro Concept In Frankfurt, By Frankfurt And For Frankfurt
5 September 2013 - Autoblog
Although the Frankfurt Motor Show may be home turf to a half dozen German automakers, Kia won't have far to go when it wheels its new concept over to the Messe for the exposition in a couple of weeks.
That's because the show car you see here was designed less than a kilometer away from the convention center at Kia's European design center.
It's called the Niro, and it's designed to gauge public interest – particularly the European public's – for a potential new B-segment model. Kia's not saying much else about the project, only that it was directed by its chief European designer Gregory Guillaume, that it "combines a mischievous character in a clearly robust and substantial yet stylish bodyshape" and that it incorporates stainless steel and other materials into its shape.
What we can see from the images (which you can view in the gallery above) distributed with the press release (below) is a compact crossover coupe with Kia's trademark grille (accented with neon yellow), a contrasting greenhouse, and butterfly doors to access a molded cockpit with widescreen infotainment display. For more than that, though, we'll have to wait until the concept is revealed in Frankfurt on September 10.