Land Rover Teases New Discovery 'Family' as Model Celebrates 25 Years

10 years, 8 months ago - 9 March 2014, Autoblog
Land Rover Teases New Discovery 'Family' as Model Celebrates 25 Years
Land Rover is acting like it has something very big up its sleeve. Its Discovery, known as the LR4 on our shores, is celebrating its 25th birthday, and at the Geneva Motor Show, LR announced that "Discovery will become a family of vehicles from 2015."

What exactly this means remains something of a mystery, but it likely is linked to the off-road brand's plan to separate its vehicles into three categories – Luxury for the Range Rover models, Dual Purpose for the Defender and Leisure for the LR4/Discovery and LR2/Freelander. It is priming the pump for the new models with a teaser video, a line drawing of its silhouette and a video celebrating the model's 25-year history.