The two-level track will have room for 10 electric go-karts, and it's built in partnership with Scuderia Ferrari Watches. The barriers are red with the Prancing Horse crest displayed prominently. The track will be laid out on the top level of the Joy, offering racers a view of the sea as they turn laps. Ferrari watches will also be sold in a retail shop near the track as part of the deal. The cruise line announced plans for the circuit last year and now is confirming the Ferrari theme.
Ferrari is expanding its marketing efforts with clothing, watches, Ferrari World Theme parks, and other lifestyle experiences as it positions itself as a global luxury brand. Ferrari hopes the moves expand its base beyond traditional automotive enthusiasts, who flock to the brand for its success on the track and for its high-performance sports cars.
The Joy is designed specifically for the Chinese market and will have room for 3,850 passengers. Guests in certain classes will get free rides on the Ferrari track as part of their accommodations. The ship will also have a racing simulator, multi-story waterslides, and open-air laser tag. The Joy will be delivered Thursday in Germany, and its home ports will be Shanghai and Tianjin. Watch the ship float out in the video above.
Related News
