Micra Launches Unique Campaign in South Africa

The campaign will be hosting a variety of activities across the country at the most popular holiday spots. A design competition is also poised to bring a multitude of individual character traits to the car, with the grand prize a personalised new Micra.

Holidaymakers who find themselves in Johannesburg, Durban, Bloemfontein, Plettenberg Bay or Cape Town can expect a few surprises this month as the campaign’s activations will see a host of diversely-styled Micras available on display at various hot spots.

Festive fun

Among them will be Sandton City in Johannesburg, the Waterfront in Bloemfontein, Ballito and Umhlanga beaches in kwaZulu-Natal and Plettenberg beach in the Western Cape. The “My ride, my rules” Micra will also attend neon lights festivals in Plett and Cape Town.

The design competition is intended to encourage creative individuals to design their very own Micra via a smart microsite available on Facebook.

In January 2013 the “My ride, my rules” Nissan campaign will move on to radio and February will see the start of the academic year at campus activations. The finals will be in March 2013 and the winner named thereafter.