Nissan Rogue enters Star Wars universe in new commercial
28 October 2016 - Autoblog
Nissan's partnership with Lucasfilm released its first commercial tying the company's refreshed Rogue crossover in with the movie of mostly the same name, Rogue One: A Star Wars Story.
The 30-second spot is quick to capitalize on the battle scenes coming to the new film featuring a horde of Imperial Stormtroopers, AT-ST, and new AT-ACT walkers taking on rebel forces as TIE Fighters and X-Wings battle overhead. With red and green lasers zipping by, the Rogue tries escaping the melee by cutting onto a dirt road, before Rogue One's new droid, K-2SO, triggers the Nissan's pedestrian detection system, stopping the car in its tracks.
On top of this 30-second Battle Tested spot, Nissan will launch a longer 60-second version in theaters. You should start seeing both ads in their respective mediums on October 31. Expect plenty more from Nissan and Lucasfilm ahead of Rogue One: A Star Wars Story's December 16 debut.