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Nissan Takes Nismo On Product Offensive In All Existing Markets

28 April 2017 - motor1

2017 Nissan Gt-R Nismo

Nismo is currently a fairly small operation with just 15,000 vehicles a year hitting the road around the world.

Nissan is getting serious about improving its model range's performance credentials, and the newly announced Nismo Cars Business Department means that enthusiasts may see an increased availability of sporty vehicles from the firm soon.

"With the combined expertise of Nissan group companies, NISMO road cars will make customers enjoy Nissan cars more than ever." Takao Katagiri, president and CEO of Nissan Motorsports International, said.

According to Nissan, Nismo's range of performance-tuned models will enter more segments and will be available in more markets soon, including Japan, North America, Europe and the Middle East. The new business strategy "will plan and develop more appealing products in a shorter time," and the project will boost the output of Nismo-tuned models from the current 15,000 units a year.

Given Nissan's wide range of vehicles, Nismo tunes a fairly limited number of models at the moment, including the 370Z, GT-R, Juke, Note, and Patrol.

There are some fantastic performance vehicles in Nissan's past like the twin-turbo 300ZX, 240SX, and multiple generations of the GT-R, but the firm's current choices for enthusiasts are somewhat lackluster. The existing GT-R and 370Z are pretty old, and the Sentra Nismo is rather unsatisfying.

Creating the Nismo Cars Business Department could be a sign that Nissan is finally getting more serious performance. Until now, the brand hasn't seemed to take the market seriously. The brand's enthusiast's widely lauded the Datsun-510-inspired IDx Concept, but the company refused to build it. The Infiniti Q50 Eau Rouge would have stuffed the GT-R's 3.8-liter biturbo V6 into a sedan, and the vehicle seemed incredibly close to production. However, the execs axed the four-door.

A recent video with actress Margot Robbie hints that the Bladeglider might still have a future, but Nissan faces a legal dispute with DeltaWing over the vehicle's narrow-front-wide-rear design. The odd layout might also be too weird for some buyers if production ever actually happens.

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