+ Publish Ad FREE !
Ads stats: last 24h - 51, actual - 993, total - 78295

Oh The Irony: Chinese Automaker Suing Mercedes For Trademark Violation

28 March 2017 - Carbuzz

Oh The Irony: Chinese Automaker Suing Mercedes For Trademark Violation

The hypocrisy meter is high with this one because Chery has copied other automakers' designs before.

In a shocking twist of fate and hypocrisy, Chinese automaker Chery, known for using ripped-off designs from established automakers for some of its own cars like many Chinese automakers do, is suing Mercedes-Benz in Chinese court for trademark infringement, according to Reuters. The Chinese government is notoriously relaxed when it comes to its own companies plagiarizing designs from other automakers, but this time the tables are turned.

It was considered a long-awaited step forward when Jaguar Land Rover filed a lawsuit against Jiangling Motor for copying the Land Rover Evoque to build it's Land Wind X7. Unfortunately, JRL is fighting a losing battle due to Jiangling Motor's home court advantage, but as a foreign company, Mercedes may not be so lucky. To be fair, Chery has a valid claim against Mercedes. The lawsuit concerns Mercedes' new EQ brand of electric cars, which has a very similar name to a small car Chery sells called the eQ. Chery's eQ is a four-door battery electric car that has been sold in China for two years. It's likely a happy coincidence that Mercedes decided to use the same name for its own line of electric cars.

However, there's no doubt that crossing names would hurt the Chinese automaker a few years down the line when the Tri-Star gets serious about its EQ line. In a country that strongly encourages electric vehicle purchases, there's no doubt that the smaller automaker would lose out, especially when considering what the EQ brand will offer compared to the small Chinese car. The very name EQ is Mercedes' play on the term "IQ," intended to mean "Electric Intelligence." With cars packed full of technology and blessed with the ability to drive themselves using only electric power, Mercedes' EQ will be the car of choice compared to the eQ, which offers 57 horsepower and only 120 miles of range for the bargain price of $9,600.

The EQ name is fitting for Mercedes although not as sexy as the i moniker that BMW uses for its own sub brand. If Chery wins the lawsuit, Mercedes will have to scramble to find a way to change the name, even if the alteration is only made to Chinese market vehicles. To be fair to Chery, this isn't the first time Mercedes has debuted a vehicle bearing a similar name to a competitor, just look to the AMG GT R for proof of that.

 

News By Tags

2011 models2012 models3D printing458 italia6-series coupeA1A2abc motorsabu dhabiaccidentaccidentsaccordACIMacuraadvertisingafricaairbagsairbusairportalcotestalfaalfa romeoalgeriaalpineamazonamphibiousandroidAnil Bachooappappleappointmentsappsarabiaargentinaarnold schwarzeneggerArtashok leylandasiaastonaston martinauctionaudiaustraliaaustriaautoauto shanghaiauto showautonomous carautonomus carAutopilotaventadorawardsAxessbahrain grand prixBAIbajajBangkok International Motor ShowBangkok Motor ShowBangladeshbatmobilebatterybattlebeachesbeetleBeijing Motor ShowBelgiumbentleybernie ecclestonebetamaxbetamax casebicyclebicyclesbikebikesbiodieselbmwboatsBogota Auto ShowBois-Marchand accidentBologna Motor ShowbondboschBPObrabusbrakesbrazilbribebribesbridgestonebriobugattibuggybuickburnoutbusbusesbuyingbydcadillaccamaroCanadacarcar buying tipscar dealerscar importcar marketcar rentcar rentalcar sharingcar theftcar washCarPlaycarscartingCaudanCCIDCCTVCEBcelebretiescelebritiesCESChamp-de-MarsChengdu Motor ShowcherychevroletChicago Auto ShowchinaCHINESE GRAND PRIXChris Evanschryslercitroencivicclassicclassic carsclassicscommercialcomparisonconceptconceptsconsumer reportsconvertiblecoromandelcorruptioncorvetteCourtCourtsCPBcr-vcrashcrash testcrash testscrossovercrowdfundingCubaCurepipeCUVCWAdaciadaihatsudaimlerdakardartzdash camdashcamdatsunDelhi Auto ExpodesignDetroitDetroit Auto Showdieseldiesel scandalDIYDLCdodgedragdrag battledrag racedrag racingdriftdriftingdriverless cardrivingdriving licensedriving schooldriving schoolsdriving testdriving tipsdronedronesdrunk drivingdsDubaiDubai Motor ShowducatiearthquakeEbayebeneecoecologyeconomyelectricengen motor showengineenginesEOCethanoletios livaEUEuropeeveventsexpofacebookfakeFast And FuriousFernando AlonsoferrariferryfiatfiestafilmsfinancesfinefinlandFirefiskerfitness centerFlacqFlic-en-FlacFloodsflying carFootballForbach accidentforce indiafordformula1forza motorsportFrancefrankfurtfrankfurt motor showfraudfuelfuel economy scandalfuel pricefuel stationfuel stationsfunnyfutureGaikindo Indonesia International Auto ShowgamesgeargeelygenesisGeneva Auto Showgeneva motor showGermanygirlsgmgodzillagolfGoodlandsgooglegoogle glassGoProgovernmentgpsgran turismogrand tourgreat wallgreecegreengreen energygrnoGRSE accidentGTAGymkhanahackershakershamannharley-davidsonHatchbackhellcatherohistoryhitachiholdenHollandHollywoodhondaHong Konghorsepower falsifyinghospitalshot wheelshotelshoverbikehoverboardhow toHuayrahummerhumorhurricanehybridhydrogenhyundaii3i40ICACiframacIIHSIMCimportindiaIndian OilindicaIndonesiaIndonesia International Motor Showindonesia motor showinfinitiInfinityinfrastructureinsuranceintelinteriorinteriorsiPadiphoneiranirelandIRPisraelisuzuitaliaItalyjaguarjamesjames bondJames Mayjapanjapaneese carsjapanese carjapanese carsjazzJDMjeepJeremy Clarksonjettakartkawasakikei carken blockKenyakhankiaKoenigseggkoreaKTMLALA Auto Showlamborghinilancialandland cruiserland roverlawsleallegolexuslight metroLionel Messilotuslow cost carLRTluxuryluxury carsm3mad maxMadagascarmahindramaintenancemalaysiamanmapsmarketmarketingmartinmarutimaruti suzukimaseratiMatt LeBlancMauritiansmauritiusmaybachmazdaMcLarenmecedesmercedesmetroMetro Expressmexicomichael schumacherMicrosoftminimitsubishiMMMmonacoMontebello accidentmontereymoparMoroccomotomotormotor showMotor vehicle test centremotorcyclemotorcyclesmotorsportmotorsportsmoviesmpvMRAmugenMusicmustangMVDANandanee Soornacknanonascarnavigation systemnavigation systemsNavin RamgoolamNCGNDUNepalnetherlandsnew carnew york auto shownew zealandnfsNHTSANigerianissanissannorwayNTANTCoff-roadoffroadOlympic GamesopelpaganiPakistanPamplemoussespanasonicParisparis motor showparkingPebble Beachpenaltiespenalty pointspeugeotPhilippinespickuppickupspininfarinapirelliPitonplayboyPNQpolandpolarispolicepoliticspollutionpontiacporscheporsheportPort LouisPort-LouisPPCPPPprankpricespriusproguardprotestsprotonPSApublic transportpublict transportQ3qorosquatre-bornesr8Raceracingrallyramrangerange roverratingsRDArecallsrecordrecordsred bullreduitrenaultrenderingrent a carreplicaReunionRHTRichard DuvalRichard HammondRing Roadrioroadroad accidentroad rules & regulationsroad safetyRoad Traffic ActRoad Traffic Amendment Actroadsroads safetyrobotsRodriguesrolls-royceromeoRose-HillroverRoyal EnfieldRRSRSUrumoursRussiasaabsafetysafety ratingssafety testssalesamsungsamusao paulo auto showSao Paulo Motor Showsaudisaudi arabiascamscandalscaniaschool busscooterscootersseatsecond hand carssecond hand cars importself driving carself-drivingself-driving carself-driving carsSEMASEMA showSeoul Motor Showservice stationsShanghaishanghai motor showshelbyShellshowsingaporeskodaSlovakiasmartSobrinho casesolar energysoreze accidentsoulsound systemssouthsouth africasouth koreaspainspare partsspeed camerasspeedingsportSportscarspy shotsssang yongSsangYongstar warsstartupstatisticsSTCstreet racingstrikestudysubarusudysupecarssupercarssurveySUVsuzukiSwedenswiftSwitzerlandTATaiwantakataTarisa Resorttatataxtax fraudtaxestaxiTBStechnlogytechnolgytechnologyTerre-Rouge–VerdunteslateststhailandThailand International Motor ExpoThe Grand TourthefttipstiresTMRSUtokyoTokyo Auto Salontokyo motor showtoptop geartoyotatoystrailertransformerstransporttrendstricksTriolettriumphtrucktruckstsunamituningTurkeytvstyresUAEuberUBSukukraineunionsuomuralUSused carused carsVacoasVacoas-Phoenixvanvarma casevehicle inspectionVehiclesvelosterVictoria stationvideoVienna Auto ShowvietnamVintagevintage carsVipervivo energyvolkswagenvolvovwwheelsWorldyamahayariszagato
Sell Your Car