SUV Onslaught Continues: Honda Urban SUV Concept

To drive home the point that they are marketing this at young’uns, Honda amped up the hyperbole while Skrillex blared out of the main speakers onstage.

Described as having “vibrant character lines”, apparently it has “social seating favoured by young adults” while making use of Honda’s Magic Seats. This I can only imagine simply means that the damn thing will seat five and have a split-folding rear bench, not unlike every other SUV in existence. Doors on the Concept remained firmly shut, preventing anyone from seeing what this social seating actually looks like. If Honda really wanted seating that is favoured by young adults, they need only equip the vehicle with five iPads and an Xbox.

Based on the upcoming Fit, the Urban SUV Concept has a planned release date of 2014. This vehicle and the soon-to-be-restyled Fit will reportedly be built at Honda’s new plant in Celaya, Mexico.