Toyota Auris May Not be Long for This World

11 years, 4 months ago - 17 December 2012, Carbuzz
Toyota Auris May Not be Long for This World
Toyota is apparently ready to let the Auris (or Matrix in US) sail off into the sunset with nary a whimper.

Back in 2002 Toyota teamed up with arch-rival GM to produce the Matrix, which GM sold as the Pontiac Vibe. The General soon shut down the Pontiac brand, leaving Toyota to carry on by itself, replacing the first-gen Matrix with a rebadged version of the European-market Auris. Now that a new Auris has been launched overseas, and a new Corolla (on which it is based) is slated for introduction soon, the Matrix is looking more than a little outdated, but Toyota may not replace it.

This according to a report from Automotive News, which quotes Toyota's US boss Bill Fay as saying "If we don't have the Matrix, it won't be the end of the world."

Fay also indicated that, while Honda is making a crossover based on the Fit (Jazz) to slot in below the CR-V, the similarly-sized RAV4 is as small as Toyota is willing to go in that segment.