Toyota is experiencing a true resurgence from the days when it was seen as 'that reliable Japanese brand that's so boring you could fall asleep only from seeing their models.' Now we have stuff like the Gazoo Racing street models, the return of the 2024 Land Cruiser to the US market, the rally racing bonanza, and also quite a slew of reinvented models.
For example, they now have on sale the 2024 Toyota Prius 'Hybrid Reborn,' which is using its experience on hybrid powertrains mixed with novel styling to make the HEV great again. There's also the Toyota Crown nameplate, which recently returned to the US market just as its sixteenth generation was envisioned not as a single model but as an entire family of variants.
The S235 Toyota Crown Crossover (simply dubbed Crown in the United States) is neither an SUV nor a true sedan but rather a genuine crossover between two segments. Naturally, since it acts as a flagship of sorts, the relatively high-priced Crown didn't fail the Insurance Institute for Highway Safety regarding crashworthiness and passed their tests with flying colors.
Then there's also the recently-introduced S236 Toyota Crown Sport – which isn't a two-door sports car derivative as the name might suggest but rather the actual crossover SUV derivative. It looks like a more affordable Ferrari Purosangue (just like the all-new Toyota Century SUV is akin to a budget Rolls-Royce Cullinan) and is already on sale in the Land of the Rising Sun.
Thirdly, Toyota is now diligently preparing the field for the arrival of the third body style – the Crown Sedan, which on this occasion is an accurate description of its traditional four-door body style (just like it will happen with the Crown Estate, a genuine five-door station wagon). Slated to arrive home in Japan later this fall – presumably in November – the TNGA-L-based model was recently the star of a fashion piece alongside a local celebrity - Takanori Nakamura.
I'm not really into fashion, traditional tea ceremonies, or gourmet foods, but at least the company has quietly released new information about its upcoming four-door sedan. The Toyota Crown Sedan will feature a distinctive 'hammerhead' front style, a clean fastback-style profile, and a minimalist rear, which puts the FCEV powertrain badge on the right and the full-width LED taillights smack in the middle of the vehicle.
Inside, it is quite obvious the driver's experience focuses on the dual digital cockpit with screens for the infotainment system and instrument cluster that seem to be equal in size (they're probably Toyota's latest system with 12.3-inch screens). Meanwhile, the owner's experience might focus on the rear seats as the 5,030-mm long Crown Sedan is larger than the Mirai FCEV, which mainly translates into bigger space at the rear.
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