Vampire's 2012 Volvo S60 T6 R-Design Up for Grabs in Contest

Volvo has had a long connection with vampires, telling in 2009 that the vampire protagonist in the movie series fits the description of a perfect Volvo owner.

Volvo's longstanding link to the vampire film franchise has exposed it to a wider female audience, the automaker says. Porsche and BMW have played minor automotive roles in the popular films.

Volvo has been careful to note that bad vampires in the film franchise don't drive. Neither do the werewolves.

Volvo's "Journey to the Wedding" online promotion offers The Twilight Saga fans the chance to win movie premiere tickets, a Brazilian trip or the Volvo S60 R-Design.

In another Volvo game, contestants are asked to submit photos or drawings of what they would wear to Edward and Bella's wedding to win tickets to attend the world premiere of The Twilight Saga: Breaking Dawn — Part I.

Automakers have been anxious to link up with celebrity nuptials of late — vampire or otherwise. The Lexus took center stage at the recent royal wedding in Monaco. Prince William and his bride Kate Middleton wowed the crowds in London in April when they took a spin in an Aston Martin DB6 Volante after their wedding ceremony.

Volvo is not the only automaker to turn to ghouls to move the metal. Ford famously recruited zombies to help it sell the 2011 Ford Fiesta.

The Volvo online game can be played at Journey To The Wedding.com.