Your Next Alfa Romeo Could Have A Lot More Maserati In It

1 month ago - 16 June 2025, Carbuzz
Your Next Alfa Romeo Could Have A Lot More Maserati In It
Among Stellantis' stable of brands, Alfa Romeo and Maserati are among the marques in the toughest shape. Both of them are suffering from aging product lineups, and the existing offerings struggle to compete against more advanced products from other premium automakers. For example, Alfa delivered just 8,865 vehicles in 2024, which was down 19% from 2023.

Now, Alfa Romeo and Maserati CEO Santo Ficili suggests that the way forward could be a stronger collaboration between the Italian brands. An official announcement of the plan could happen shortly after the new Stellantis CEO, Antonio Filosa, takes the helm of the automotive conglomerate later in June.

Ficili told the media that the companies have a plan for the future, according to Drive. The idea is for the two brands to share parts and platforms in an effort to cut costs. They would also split vehicle development costs. However, the strategy still needs final approval from the incoming Stellantis CEO.

Then after this time [the new CEO taking over], we will go ahead with the presentation of the strategic plan of Alfa Romeo and Maserati, together finding synergies where is possible,

- Santo Ficili, Alfa Romeo and Maserati CEO

The CEO also indicated the collaboration could go beyond just sharing components. He also mentioned that Alfa Romeo and Maserati might cooperate on their organizational structure, dealer network, and plants in Italy.

The announcement of this potential future strategy comes amid Stellantis hiring the consulting firm McKinsey & Co. for advice on how Alfa Romeo and Maserati can weather the tariffs in the United States. Roughly 35% to 40% of Maserati's sales are from the US, meaning success in the country is vital to the brand's health. The consultants are also investigating possible partnership opportunities with other automakers to help these Italian brands.