That's the word from Bloomberg, anyway, which goes on to say that Toyota could introduce the fuel cell sedan to the US in 2014 as a 2015 model, "for a price comparable to a mid-size BMW or Tesla Model S." That narrows down the previously hinted-at price of between $50,000 and $100,000 a bit. Last month, Toyota's Chris Hostetter, Toyota USA's group vice president of strategic planning, told reporters the car will cost in the neighborhood of $50,000, "depending on how big your neighborhood is" and that it will have a range of 480 km. That's the kind of math that led Tesla CEO Elon Musk to say fuel cells were really "fool cells," last month (see Bloomberg for more).
Toyota revealed the FCV-R fuel cell vehicle concept (pictured) at Tokyo in 2011. This week, it is leading a "Future of Mobility Conversation" at the 2013 Aspen Ideas Festival and is once again talking about hydrogen fuel cell vehicles with Toyota's Fuel Cell Hybrid Vehicle – Advanced (FCHV-adv) in tow.
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