+ Publier publicitaire GRATUIT !
Stats d'annonce: Dernier 24h - 96, actuel - 1431, total - 82446

Automakers Try Integrated Tablets to Retain Backseat Business

27 Juillet 2015 - Automotive News

Automakers Try Integrated Tablets to Retain Backseat Business

But that's exactly what's happening, as automakers realize that their cars are being compared not only with other cars but also with devices brought into the back seat.

An estimated 259 million tablets will be sold globally in 2016, topping sales of traditional PCs and laptops for the first time, according to consultancy Gartner Inc. Many of those slim, handheld screens will be used as onboard entertainment for restless children in minivans or bored executives in chauffeur-driven cars.

This is a real challenge for automakers, which have sold flip-down TV screens as lucrative add-ons for decades. To protect that business -- as well as the primacy of their brands -- luxury car manufacturers are beginning to offer tablets that are more integrated with their cars than any iPad.

Audi plans to sell a tablet bearing its four-ringed logo in the redesigned Q7 crossover later this year. BMW designed a charging dock for a customized tablet into the back of its redesigned 7 series, offering the tablet as part of a $2,700 entertainment package or a $3,900 comfort package that includes massaging rear seats.

"We want to stay on the cutting edge," Jason Chan, a product planning specialist at BMW of North America, said in an interview. "With innovations continuing to improve tablets, we have to improve how our systems work in the car."

The tablets look and work like regular tablets. They use Google's Android operating system, the most popular interface worldwide for tablets. They can download apps from the Google Play store. They can connect to a car's dedicated Wi-Fi connection, allowing a passenger to watch streaming video or surf the Internet.

However, they also tap into a car's electronics, allowing a passenger to assist the driver by programming a destination into the car's onboard navigation system. BMW's tablet lets a sleepy passenger close all the window shades by pressing one button.

The automakers took pains to design their tablets to their own specifications.

Audi's tablet has a screen made of automotive-grade safety glass, which means it won't break into dangerous shards if the car crashes. While an ordinary tablet left in a hot car may overheat, Audi's tablet uses more robust electronics that work from minus 44 degrees to 185 degrees Fahrenheit.

It remains unclear how quickly the tablets will roll out across the lineup. Audi and BMW haven't committed to offer them in any models besides the Q7 and 7 series. They point out that tablets, which can be replaced quickly and cheaply, present a way to prevent rear-seat entertainment systems from becoming obsolete.

But outside the luxury market, it could be a tougher sell.

"People in the minivan set are willing to buy Velcro straps and hook something onto the back of the headrest," said Danny Shapiro, senior director of automotive at Silicon Valley chipmaker Nvidia Corp., which made the processor for Audi's tablet. "For this to become part of the minivan culture, the price point is going to have to go down."

Nouvelles par Tags

2011 models2012 models3D printing458 italia6-series coupeA1A2abc motorsabu dhabiaccidentaccidentsaccordACIMacuraadvertisingafricaAIairbagairbagsairbusairportalcotestalfaalfa romeoalgeriaalpineamazonamphibiousandroidAnil Bachooappappleappointmentsappsapriliaarabiaargentinaarielarnold schwarzeneggerArtashok leylandasiaastonaston martinauctionaudiaustraliaaustriaautoauto shanghaiauto showautonomous carautonomus carAutopilotaventadorawardsAxessBagatellebahrain grand prixBAIBaie-du-TombeaubajajBangkok International Motor ShowBangkok Motor ShowBangladeshbatmobilebatterybattlebeachesBeau-BassinBeaux-SongesbeetleBeijing Motor ShowBelgiumbentleybernie ecclestonebetamaxbetamax casebicyclebicyclesbikebikesbiodieselbmwboatboatsBogota Auto ShowBois-Marchand accidentBologna Motor ShowbondboschBPObrabusbrakesbrazilbribebribesbridgestonebriobudgetbugattibuggybuickburnoutbusbusesbuyingbydcadillaccalebassescamaroCanadacarcar buying tipscar dealerscar importcar marketcar rentcar rentalcar salescar servicecar sharingcar theftcar washcarbon fiberCarPlaycarscartingCaudanCCIDCCTVCEBcelebretiescelebritiesCESChamp de MarsChamp-de-MarsChengdu Motor ShowcherychevroletChicago Auto ShowchinaCHINESE GRAND PRIXChris Evanschryslercitroencivicclassicclassic carsclassicscommercialcomparisonconceptconceptsconsumer reportsconvertiblecoromandelcorruptioncorvetteCourtCourtsCPBcr-vcrashcrash testcrash testscrossovercrowdfundingCubaCurepipecustom carCUVCWAdaciadaihatsudaimlerdakardartzdash camdashcamdatsunDelhi Auto ExpodesignDetroitDetroit Auto Showdieseldiesel scandalDIYDLCdodgeDPPdragdrag battledrag racedrag racingdriftdriftingdriver licensedriverless cardrivingdriving licensedriving schooldriving schoolsdriving testdriving tipsdronedronesdrugsdrunk drivingdsDubaiDubai Motor ShowducatiearthquakeEbayebeneecoecologyeconomyelectricelon muskengen motor showengineenginesEOCethanoletios livaEUEuropeeveventsexpofacebookfakeFast And FuriousFernando AlonsoferrariferryfiatfiestafilmsfinancesfinefinesfinlandFirefiskerfitness centerFlacqFlic-en-FlacFloodsflying carFootballForbach accidentforce indiafordformula1forza motorsportFrancefrankfurtfrankfurt motor showfraudFSCfuelfuel economy scandalfuel pricefuel stationfuel stationsfunnyfutureGaikindo Indonesia International Auto ShowGaikindo Indonesia International Motor ShowgamesgeargeelygenesisGeneva Auto Showgeneva motor showGermanygirlsgmgodzillagolfGoodlandsgoodwoodgooglegoogle glassGoProgovernmentgpsgran turismogrand tourgrand-baiegreat wallgreecegreengreen energygrnoGRSE accidentGTAGymkhanahackershakershamannharley-davidsonHatchbackhellcatherohistoryhitachiholdenHollandHollywoodhondahonda cr-vHong Konghorsepower falsifyinghospitalshot wheelshotelhotelshoverbikehoverboardhow toHuayrahummerhumorhurricanehybridhydrogenhyundaii3i40ICACiframacIIHSillegal racingillegal taxiillegal transportIMCimportindiaIndian MotorcycleIndian OilindicaIndonesiaIndonesia International Motor Showindonesia motor showinfinitiInfinityinfrastructureinsuranceintelinteriorinteriorsiPadiphoneiranirelandIRPisraelisuzuitaliaItalyjaguarjamesjames bondJames Mayjapanjapaneese carsjapanese carjapanese carsjazzJDMjeepJeremy ClarksonjettaJin Feikartkawasakikei carken blockKenyakhankiaKoenigseggkoreaKoshik ReesaulKTMLALA Auto ShowLa Vigielamborghinilancialandland cruiserland roverlawsleallegolexuslicenselight metroLionel Messilotuslow cost carLRTluxuryluxury carluxury carsm3mad maxMadagascarmahindramaintenancemalaysiamanmapsmarketmarketingmartinmarutimaruti suzukimaseratiMatt LeBlancMauritiansmauritiusmaybachmazdaMcLarenmecedesmercedesmetroMetro Expressmexicomichael schumacherMicrosoftMidlandsminimitsubishiMMMMokamonacomonaco grand prixMont-ChoisyMontebello accidentmontereymoparMoroccomotomotormotor showMotor vehicle test centremotorcyclemotorcyclesmotorsportmotorsportsmotosportmoviesmpvMRAmugenmuscle carMusicmustangmv agustaMVDANADA Auto ShowNandanee Soornacknanonascarnavigation systemnavigation systemsNavin RamgoolamNCGNDUNepalnetherlandsnew carnew york auto shownew zealandnfsNHTSANigerianissanissannorwayNouvelle-FranceNTANTCNurburgringoff-roadoffroadOlympic Gamesopelpaganipagani huayraPakistanPamplemoussespanasonicParisparis motor showparkingPebble Beachpenaltiespenalty pointsPetite-RivièrepeugeotPhilippinesPhoenixpickuppickupspininfarinapirelliPitonplayboyPNQPointe-aux-SablespolandpolarispolicepoliticspollutionPomponettepontiacporscheporsheportPort LouisPort-LouisPPCPPPprankpricepricespriusproguardprotestsprotonPSApublic transportpublict transportQ3qorosquatre-bornesr8Raceracingrallyramrangerange roverratingsRDArecallrecallsrecordrecordsred bullreduitrenaultrenderingrent a carreplicaReunionRHTRiambelRichard DuvalRichard HammondRiche-TerrerickshawrimacRing RoadrioRiviere-du-Rempartroadroad accidentroad rules & regulationsroad safetyRoad Traffic ActRoad Traffic Amendment Actroadsroads safetyrobotsroche-boisRodriguesrolls-royceromeoRose-HillroverRoyal EnfieldRRSRSUrumoursRussiasaabsafetysafety ratingssafety testsafety testssalesamsungsamusao paulo auto showSao Paulo Motor Showsaudisaudi arabiascamscandalscaniaschool busscooterscootersseatsecond hand carsecond hand carssecond hand cars importself driving carself-drivingself-driving carself-driving carsSEMASEMA showSeoul Motor Showservice stationsShanghaishanghai motor showshelbyShellshowsingaporeSingapore Grand PrixskodaSlovakiasmartSobrinho caseSohail Sesungkursolar energysoreze accidentsoulsound systemssouthsouth africasouth koreaspainspare partsspeed camerasspeed limitspeedingsportSportscarspy shotsssang yongSsangYongstar warsstartupstatisticsSTCstreet racingstrikestudysubaruSudhir SesungkursudySunshine AutosupecarssupercarssurveySUVsuzukiSuzuki JimnySuzuki SwiftSwedenswiftSwitzerlandTATaiwantakataTarisa Resorttatataxtax fraudtaxestaxiTBStechnlogytechnolgytechnologyTerre-RougeTerre-Rouge–Verdunteslatest driveteststhailandThailand International Motor ExpoThe Grand Tourtheftticket pricetipstiresTMRSUtokyoTokyo Auto Salontokyo motor showtoptop geartoyotatoystraffictrailertransformerstransporttrendstricksTriolettriumphtrucktruckstsunamituningTurkeytvstyresUAEuberUBSukukraineunionsuomuralUSused carused carsVacoasVacoas-Phoenixvanvarma casevehicle inspectionVehiclesvelostervenezuelaVictoria stationvideoVienna Auto ShowvietnamVintagevintage carsVipervivo energyvolkswagenvolvovwwheelsWorldyachtyamahayariszagato
Vendez Votre Auto