Ford Bringing Custom F-150s from Roush and Galpin to SEMA

Now the Blue Oval automaker is giving us a taste of a slew of seven customized F-150 pickups it's preparing for the Vegas tuner expo.

At the top of the list is a two-tone black and blue Ford F-150 with the EcoSport engine and, intriguingly, a six-speed manual. MRT has given the truck a full workover, from remapping the turbo boost to fitting a full roll cage with race seats and five-point harnesses. Leer took a very different approach with the Outdoorsman edition, based on a SuperCrew with a matching covered bed, gloss blue pant, lifted suspension, and knobby off-road tires. Roush naturally went the on-road performance route with a supercharged 5.0-liter V8 pumping out 650 horsepower, with a dropped suspension and dramatic red, white and black livery.

CGS went "glamorous" with silver paint and red accents. Airdesign USA did up its own sort of Raptor geared for off-road performance (albeit without substantial performance upgrades). Forgiato meanwhile supercharged the V8 like Galpin did but with a rugged approach like Airdesign's. And last but most definitely not least is the Gulf-style livery applied by Galpin Auto Sports to its widebody SuperCrew.

Each most definitely has its own character, and goes to show just how many directions owners and aftermarket modifiers can go with America's best-selling vehicle.