The award was given after comprehensive testing by a jury of automobile journalists in India. The winner is defined by a multi-point voting system based on the selection process used by the European Coty jury.
Michael Boneham, Ford India’s president and MD, accepting the award, said: “This caps a terrific year for the phenomenal Figo. Recognition from some of India’s most respected and influential automotive reporters reinforces the car’s reputation as a well-designed, fuel-efficient and fun-to-drive vehicle that delivers exceptional value-for-money.”
More than 60 000 autos have been sold in India since March, a sales record for a single nameplate in that country. The Figo is being exported to South Africa and is a finalist for the SA Coty which will be judged in early 2011.