Honda South Africa reaching out to Africa

il y a 11 ans, 9 mois - 29 Août 2011
Honda South Africa reaching out to Africa
Honda SA has changed its name to Honda Southern Africa as the Japanese automaker expands its commercial operations throughout the southern half of the continent.

Honda vehicles, bikes and power products will be available in all Southern African Development Community (SADC) countries: Mauritius, Tanzania, Zambia, Madagascar, Mozambique, Zimbabwe, Angola, Seychelles, Malawi and Uganda. It's an important step for the Japanese automaker.

The local operation will become a regional hub for Honda Japan and an export division has been set up to support the SADC market.

Since first operating from Kyalami, north of Johannesburg, Honda SA has grown to a head-office staff of 45 and a retail network of 36 motorcycle and 30 power product dealers. Its automotive dealer network started with five dealers selling three models.

Yoshiaki Nakamura, MD of Honda Motor Southern Africa, said they his team was honoured by the confidence expressed by the parent company in the SA-based Honda operation. 

“These are exciting and challenging times for our brand and being able to include the SADC states in our field of operations opens new opportunities for Honda,” he said.

Nakamura pointed out that Honda’s product line-up continued to expand, with the CR-Z, Insight and Ballade among the recent additions to its passenger car family. The Jazz and Accord have undergone improvements.